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[{"key": "dc.contributor.advisor", "value": "Koskelainen, Tiina", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Toivonen, Topi-Antti", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-03-05T12:21:41Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-03-05T12:21:41Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45452", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa k\u00e4sitell\u00e4\u00e4n sosiaalista asiakassuhdejohtamista sek\u00e4 hy\u00f6tyj\u00e4, joita siihen voidaan saada big datan avulla. Sosiaalinen asiakassuhdejohtaminen on termin\u00e4 uusi ja monille tuntematon. Tutkimusta motivoi aiheen v\u00e4h\u00e4inen tutkimus, suomenkielisen tutkimuksen puuttuminen kokonaan sek\u00e4 sosiaalisen asiakassuhdejohtamisen mahdollinen olennainen rooli yritysten toiminnassa tulevaisuudessa. Big dataa k\u00e4sitteleviss\u00e4 tutkimuksissa keskityt\u00e4\u00e4n monesti sen tekniseen puoleen, eik\u00e4 sovellutuksiin tai ideologioihin. T\u00e4ss\u00e4 tutkimuksessa pyrit\u00e4\u00e4n sosiaalisen asiakassuhdejohtamisen selitt\u00e4misen lis\u00e4ksi selvent\u00e4m\u00e4\u00e4n, mit\u00e4 k\u00e4yt\u00e4nn\u00f6n hy\u00f6tyj\u00e4 big data tuo sosiaaliseen asiakassuhdejohtamiseen. Tutkielmassa k\u00e4sitell\u00e4\u00e4n my\u00f6s sosiaalista mediaa, jotta lukija saisi hyv\u00e4n kokonaiskuvan sosiaalisen asiakassuhdejohtamisen keskeisest\u00e4 elementist\u00e4. Tutkimus on toteutettu kirjallisuuskatsauksena. Tutkimuksen keskeisimpi\u00e4 tuloksia ovat sosiaalisen asiakassuhdejohtamisen erityispiirteet ja sen suhteet perinteiseen asiakassuhdejohtamiseen, big datan riskien suhteet sosiaaliseen asiakassuhdejohtamiseen sek\u00e4 toimet, joissa big data voi olla arvokas ty\u00f6v\u00e4line sosiaalisen asiakassuhdejohtamisen menestyksekk\u00e4\u00e4seen toteuttamiseen. Keskeisimp\u00e4n\u00e4 sosiaalisen asiakassuhdejohtamisen erityispiirteen\u00e4 nousi esiin sosiaalisen median tuoma mahdollisuus yrityksen ja asiakkaan v\u00e4liseen vuorovaikutukseen. Merkitt\u00e4v\u00e4 huomio oli my\u00f6s yksityisyyden t\u00e4rkeys, joka t\u00e4ytyy pit\u00e4\u00e4 mieless\u00e4, kun big dataa sovelletaan sosiaaliseen asiakassuhdejohtamiseen. Tutkimuksen tulokset vastaavat tutkimuskysymyksiin \"Mit\u00e4 sosiaalinen asiakassuhdejohtaminen on?\" ja \"Miten big datasta on hy\u00f6ty\u00e4 sosiaalisessa asiakassuhdejohtamisessa?\"", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis focuses on social customer relationship management, and how big data creates benefits for it. Social customer relationship management is a new term, and many don\u2019t know what it means. The lack of prior research and the possible essential role of social customer relationship management in the future were the greatest motivators in this study. Studies that focus on big data, often deal with the technical side of it, and leave the ideologies and implications aside. The aim of this thesis is to understand what social customer relationship management is, and also to clarify the benefits big data can bring to social customer relationship management in practice. The study also discusses about social media in general, to give a better view of the crucial element in social customer relationship management. The results of the study show the characteristics of social customer relationship management, the risks of big data in line with social relationship management, and the benefits that big data can bring to social customer relationship management. The special interactional role of social media and the importance of privacy were also important notices. The research results answer on research questions \"What social customer relationship management is?\" and \"How big data creates benefits to social customer relationship management?\"", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Topi-Antti Toivonen (totoivon) on 2015-03-05 12:21:41.011310. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-03-05T12:21:41Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201503051429.pdf: 671836 bytes, checksum: b59b109559b824ccf543ee4044d7bbcd (MD5)\nlicense.html: 4800 bytes, checksum: 5e568b4b82e7d7262910e94e8d8e42b3 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-03-05T12:21:41Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201503051429.pdf: 671836 bytes, checksum: b59b109559b824ccf543ee4044d7bbcd (MD5)\nlicense.html: 4800 bytes, checksum: 5e568b4b82e7d7262910e94e8d8e42b3 (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "37", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen asiakassuhdejohtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "big data", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakassuhdejohtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalinen asiakassuhdejohtaminen ja big data", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201503051429", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-03-05T12:21:42Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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