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[{"key": "dc.contributor.advisor", "value": "Martin, Maisa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Jylh\u00e4, Ksenia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-01-28T18:15:43Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-01-28T18:15:43Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1465533", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45179", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkimuksessa tarkastellaan Keski-Suomeen saapuville ven\u00e4l\u00e4isille matkailijoille suunnatun V otpuske /\r\nLomalla \u2013matkailuesitteen k\u00e4\u00e4nt\u00e4misprosessia. V otpuske \u2013matkailuesite ilmestyi talvella vuonna 2012. Esite\r\nkertoo Keski-Suomen seudulla toimivista matkailukeskuksista, hiihtolomakohteista, kylpyl\u00f6ist\u00e4, sek\u00e4 antaa\r\nvinkkej\u00e4 onnistuneeseen ostosten tekoon.\r\nMatkailuesite on s\u00e4hk\u00f6isten kanavien ohella matkailumarkkinoinnin t\u00e4rkeimpi\u00e4 ty\u00f6kaluja. Matkailun\r\nedist\u00e4miskeskuksen (2004: 21-22) mukaan \"yrityksen paperille painettu neliv\u00e4riesite on edelleen keskeinen osa\r\nmyynti- ja markkinointimateriaalia\" ja \"markkinoinnissa esitett\u00e4 edelleen tarvitaan ja sen tekemiseen on\r\npanostettava kylliksi sek\u00e4 henkisi\u00e4 ett\u00e4 rahallisia resursseja\". Matkailuesitteen teht\u00e4vin\u00e4 on tiedottaa yrityksen\r\ntuotteista ja palveluista ja synnytt\u00e4\u00e4 peruskysynt\u00e4\u00e4. Matkailuesitteen sis\u00e4lt\u00f6 kannattaa suunnitella mahdollisimman\r\nmielenkiintoiseksi, jotta lukija selaisi esitteen mahdollisimman kattavasti.\r\nT\u00e4m\u00e4n ty\u00f6n teoria esittelee markkinointiviestint\u00e4\u00e4 ja moderneja k\u00e4\u00e4nn\u00f6steorioita. Ensisijaisesti tutkielmassa\r\nnostetaan esille Katharina Reissin ja Hans Vermeerin kehitt\u00e4m\u00e4 skopos-teoria, sek\u00e4 miten tekstityypit vaikuttavat\r\nmatkailuesitteen k\u00e4\u00e4nn\u00f6kseen.\r\nTutkielma k\u00e4sittelee matkailuesitteen k\u00e4\u00e4nn\u00f6sprosessin ilmenevi\u00e4 kielellisi\u00e4 k\u00e4\u00e4nn\u00f6songelmia. Min\u00e4 ja yst\u00e4v\u00e4ni\r\nosallistuimme V otpuske \u2013matkailuesitteen valmistusprojektiin kielenk\u00e4\u00e4nt\u00e4jin\u00e4 ja oikolukijoina, joten k\u00e4\u00e4nn\u00f6sty\u00f6\r\nperustuu omaan kokemukseeni ja sen analyysiin. L\u00e4hestymistapa on empiirinen. Tutkielman tarkoituksena on\r\npohtia, millaisia haasteita k\u00e4\u00e4nt\u00e4j\u00e4 kohtaa k\u00e4\u00e4nt\u00e4misprosessin aikana ja miten p\u00e4\u00e4tyy lopulliseen ratkaisuun, sek\u00e4\r\nmiten tekstityyppi vaikuttaa lopputulokseen.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Ksenia Zakharova (kszakhar) on 2015-01-28 18:15:39.513727. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-01-28T18:15:43Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201501281208.pdf: 34273456 bytes, checksum: 86fbaed68041796d5a6c4f46bb855335 (MD5)\r\nlicense.html: 4823 bytes, checksum: e9ac3623fbee916759534719dde9bd73 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-01-28T18:15:43Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201501281208.pdf: 34273456 bytes, checksum: 86fbaed68041796d5a6c4f46bb855335 (MD5)\r\nlicense.html: 4823 bytes, checksum: e9ac3623fbee916759534719dde9bd73 (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (45 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "V otpuske / Lomalla -matkailuesitteen k\u00e4\u00e4nt\u00e4misprosessista", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201501281208", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-01-28T18:15:44Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkaesitteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4\u00e4nt\u00e4minen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suomen kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ven\u00e4j\u00e4n kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Keski-Suomi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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