"There are a lot of activities going on but how do you make those known" the challenge of organizational environmental communication in ICT-company

The purpose of this study is to identify the obstacles that are hindering organizational environmental communication among the target group in the case company. After identifying obstacles, this thesis tries to find solutions to improve organizational environmental communication and knowledge sha...

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Bibliografiset tiedot
Päätekijä: Martikainen, Lari-Pekka
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2012
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/44991
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author Martikainen, Lari-Pekka
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_facet Martikainen, Lari-Pekka Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Martikainen, Lari-Pekka Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_sort Martikainen, Lari-Pekka
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description The purpose of this study is to identify the obstacles that are hindering organizational environmental communication among the target group in the case company. After identifying obstacles, this thesis tries to find solutions to improve organizational environmental communication and knowledge sharing among the target group. Case company in this study is ICT-sector company and the target group consists of engineers that are working mainly with datacenters. This study uses qualitative methods. The research material was obtained by theme interviews. Research data was analysed by sorting data in to different themes that rose up during the analysing phase. Four main obstacles were found for organizational environmental communication: lack of verbal support from the management of the company towards environmental issues, energy efficiency is the driving force in the case company not environmental efficiency, communication forums for environmental communication are lacking and finding of environmental information is difficult in the case company and lack of environmental communication in the case company. Improving methods and ideas were also searched for research material, previous studies and benchmarking of other ICT-sector companies. Develop proposals were created for the case company that based on improving four main obstacles that were found on based on the results of this study. Four main areas that need to be develop are: more and clearer environmental communication from the management, change of the main driver from energy efficiency to sustainable development, more environmental communication forums and easier access to the information, better use of environmental information in communication.
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spellingShingle Martikainen, Lari-Pekka "There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company organizational communication environmental communication ICTsector knowledge sharing information sharing communication forum Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 yhteisöviestintä ympäristöviestintä ympäristövastuu tieto- ja viestintätekniikka-ala tiedonvälitys
title "There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company
title_alt Challenge of organizational environmental communication in ICT-company
title_full "There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company
title_fullStr "There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company "There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company
title_full_unstemmed "There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company "There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company
title_short "There are a lot of activities going on but how do you make those known"
title_sort there are a lot of activities going on but how do you make those known the challenge of organizational environmental communication in ict company
title_sub the challenge of organizational environmental communication in ICT-company
title_txtP "There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company
topic organizational communication environmental communication ICTsector knowledge sharing information sharing communication forum Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 yhteisöviestintä ympäristöviestintä ympäristövastuu tieto- ja viestintätekniikka-ala tiedonvälitys
topic_facet 20425 Corporate Environmental Management ICTsector Yritysten ympäristöjohtaminen communication forum environmental communication information sharing knowledge sharing organizational communication tiedonvälitys tieto- ja viestintätekniikka-ala yhteisöviestintä ympäristövastuu ympäristöviestintä
url https://jyx.jyu.fi/handle/123456789/44991 http://www.urn.fi/URN:NBN:fi:jyu-201412233576
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