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[{"key": "dc.contributor.advisor", "value": "Luoma-Aho Vilma", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Laajalahti Anne", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saari, Katriina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-12-18T12:26:43Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-12-18T12:26:43Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1464726", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/44963", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Riski- ja kriisiviestinn\u00e4n osaaminen, sek\u00e4 teemojen hallinta ovat t\u00e4rkeit\u00e4 t\u00e4m\u00e4n p\u00e4iv\u00e4n organisaatioviestinn\u00e4lle. Organisaatioiden teht\u00e4v\u00e4n\u00e4 on selviyty\u00e4 muuttuvassa, taloudellisesti tiukassa ja erilaisia sidosryhmi\u00e4 sis\u00e4lt\u00e4v\u00e4ss\u00e4 ymp\u00e4rist\u00f6ss\u00e4. Luottamus ty\u00f6ntekij\u00f6iden ja organisaation v\u00e4lill\u00e4 korostuu, kun teemoista tulee riskej\u00e4 ja my\u00f6hemmin kriisej\u00e4. Monipuolinen media luo organisaation kriisist\u00e4 oman tarinansa.\n\nT\u00e4ss\u00e4 tutkimuksessa tutkitaan organisaation teemojen hallintaa, riskiviestint\u00e4\u00e4 ja erilaisia kriisiviestinn\u00e4n keinoja organisaation ulkoisen viestinn\u00e4n perusteella. Keskeist\u00e4 on kartoittaa prosessi, jossa asiasta tulee organisaatiolle kriisi. Lis\u00e4ksi tutkitaan lehtikirjoittelua organisaation kriisitilanteessa. Tutkimuksessa tarkastellaan Finnairin tapahtumia vuodelta 2009, jolloin yhti\u00f6ss\u00e4 tehtiin s\u00e4\u00e4st\u00f6toimenpiteit\u00e4 henkil\u00f6st\u00f6n suhteen. Toimenpiteet johtivat kahteen lakkoon, josta aiheutui haittaa asiakkaille. Asiakkaiden harmi her\u00e4tti mediassa kiinnostusta ja siit\u00e4 kirjoitettiin paljon. \n\nTutkimuksen aineistona ovat Finnairin ja Baronan lehdist\u00f6tiedotteet, Kauppalehden, Helsingin Sanomien sek\u00e4 Suomen kuvalehdet jutut. Tutkimusote on kvalitatiivinen ja aineistoa tutkitaan sis\u00e4ll\u00f6nanalyysin keinoin. Tutkimusaineiston ja teorian perusteella muodostettiin kategorioita, jolloin aineistoa yksinkertaistamalla saatiin vastaukset tutkimuskysymyksiin.\n\nTuloksissa ilmeni tapahtumat, joiden perusteella organisaation teemojen hallinta, riski- ja kriisiviestinn\u00e4n keinot erotettiin toisistaan. Organisaation toimet kriisiviestinn\u00e4n aikana sijoittuvat l\u00e4hinn\u00e4 asiakasviestint\u00e4\u00e4n ja itse syy eli tyytym\u00e4tt\u00f6m\u00e4t ty\u00f6ntekij\u00e4t ja heid\u00e4n kanssa dialogin rakentaminen ei onnistunut jatkuvan syyttelyyn takia. Kriisiviestinn\u00e4ss\u00e4 organisaatiot keskittyv\u00e4t dialogin rakentamisen sijasta informaation antamiseen. Lehtikirjoittelut keskittyiv\u00e4t Finnairin asiakkaiden ongelmiin.\n\nLuottamuksen ja dialogin rakentaminen kriisitilanteissa on organisaatiolle t\u00e4rke\u00e4 ja vaikea teht\u00e4v\u00e4. Lis\u00e4ksi selke\u00e4 ketju, jossa jostain teemasta tulee kriisi, tulisi huomata organisaatioissa ajoissa, jotta asian kehittyminen kriisiksi voitaisiin v\u00e4ltt\u00e4\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Katriina Saari (ksaari) on 2014-12-18 12:26:42.490830. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-12-18T12:26:43Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201412183550.pdf: 693011 bytes, checksum: bf451fb70ce4f71f45aab64b86ccdd3f (MD5)\nlicense.html: 4840 bytes, checksum: fe6e20dd20910ce63dad33059ca0aefb (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-12-18T12:26:43Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201412183550.pdf: 693011 bytes, checksum: bf451fb70ce4f71f45aab64b86ccdd3f (MD5)\nlicense.html: 4840 bytes, checksum: fe6e20dd20910ce63dad33059ca0aefb (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (102 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Finnair", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Mediajulkisuus lentoyhti\u00f6n kriisiss\u00e4 : Finnairin matkalaukkukriisin kartoitusta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Finnairin matkalaukkukriisin kartoitusta", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201412183550", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", 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