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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Eklund, Hannele", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-12-18T11:50:53Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-12-18T11:50:53Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1464721", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/44961", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa kuvataan luovan asiantuntijaorganisaation viestint\u00e4\u00e4 organisaatiossa ty\u00f6skentelevien n\u00e4k\u00f6kulmasta. Luovien asiantuntijaorganisaatioiden organisaatiokulttuuri poikkeaa perinteisist\u00e4 yrityskulttuureista. Auditiivisuus ja jatkuva, yli hierarkiarajojen k\u00e4yt\u00e4v\u00e4 dialogi ovat tyypillisi\u00e4 luovassa asiantuntijaorganisaatiossa arvostettuja piirteit\u00e4. Tutkimusymp\u00e4rist\u00f6n\u00e4 t\u00e4ss\u00e4 tutkielmassa toimivat suomalaiset sinfoniaorkesterit, joiden edustajien subjektiivinen n\u00e4kemys ja kokemus hyv\u00e4st\u00e4 viestinn\u00e4st\u00e4 tutkimuksessa selvitettiin. Orkesterit ovat julkisia taidelaitoksia, jotka tuottavat kulttuuripalveluita ymp\u00e4r\u00f6iv\u00e4lle yhteis\u00f6lleen. T\u00e4llaisen organisaation viestint\u00e4 palvelee sek\u00e4 yleis\u00f6\u00e4 ett\u00e4 julkishallinnon p\u00e4\u00e4tt\u00e4ji\u00e4. Viestinn\u00e4n tulee tavoittaa hyvin heterogeenisi\u00e4 sidosryhmi\u00e4, joiden sis\u00e4ll\u00e4 yksil\u00f6iden genreasiantuntemus voi poiketa toisistaan suuresti. Tutkimus on kvalitatiivinen ja se on toteutettu teemahaastatteluanalyysin\u00e4, jonka l\u00e4hestymistapa on fenomenografinen. Teoreettisena viitekehyksen\u00e4 on Grunigin ja Huntin Excellence-teoria ja Millerin esittelem\u00e4 McPheen ym. viestinn\u00e4n nelj\u00e4n virtauksen malli. \r\nTutkimushaastateltaviksi valittiin kymmenen orkesteriorganisaatioiden edustajaa eri puolilta Suomea. Kaikilla haastateltavilla on pitk\u00e4 kokemus ty\u00f6skentelyst\u00e4 orkestereissa sek\u00e4 Suomessa ett\u00e4 ulkomailla. Haastateltavina oli viisi orkesterimuusikkoa orkesterihierarkian eri tasoilta, kolme intendentti\u00e4 ja kaksi kapellimestaria. Haastattelujen teemoja olivat k\u00e4sitykset sopivimpana pidetyst\u00e4 koulutustaustasta, osaamishierarkiasta viestint\u00e4osaamisen ja musiikkisubstanssin v\u00e4lill\u00e4, sek\u00e4 persoonaan liittyvi\u00e4, toivottavina pidett\u00e4vi\u00e4 ominaisuuksia. Muita teemoja olivat viestij\u00e4n asema ja rooli organisaatiossa, sek\u00e4 suhde organisaation suurimpaan asiantuntijaryhm\u00e4\u00e4n.\r\nTutkimustulos osoittaa, ett\u00e4 luovan asiantuntijaorganisaation edustajien n\u00e4kemyksen mukaan organi-saation viestinn\u00e4n pit\u00e4\u00e4 ja se voi olla ymm\u00e4rrett\u00e4v\u00e4\u00e4 kaikille. Viestinn\u00e4n ammattilaisella luovassa asiantuntijaorganisaatiossa tulisi olla korkea ammattitaito sek\u00e4 vahva ja monipuolinen rooli organisaation hierarkkisessa ytimess\u00e4 yhten\u00e4 organisaation asiantuntijoista, joka toimisi tiiviiss\u00e4 vuorovaikutuksessa sillanrakentajana sek\u00e4 organisaation j\u00e4senten ett\u00e4 sidosryhmien v\u00e4lill\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Hannele Eklund (hakreklu) on 2014-12-18 11:50:52.698444. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-12-18T11:50:53Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201412183548.pdf: 782317 bytes, checksum: 386577c15b9594ad90bc80908cff7c71 (MD5)\r\nlicense.html: 4841 bytes, checksum: 78e7ff2031c9d91b889ed1b4099ac45b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-12-18T11:50:53Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201412183548.pdf: 782317 bytes, checksum: 386577c15b9594ad90bc80908cff7c71 (MD5)\r\nlicense.html: 4841 bytes, checksum: 78e7ff2031c9d91b889ed1b4099ac45b (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (60 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Luova asiantuntijaorganisaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "luova teollisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "orkesteriorganisaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4ammattilaisen rooli", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Svengi\u00e4 vai schwungia : luovan asiantuntijaorganisaation n\u00e4k\u00f6kulma viestint\u00e4\u00e4n", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Luovan asiantuntijaorganisaation n\u00e4k\u00f6kulma viestint\u00e4\u00e4", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": 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"dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-12-18T11:50:54Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", 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