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[{"key": "dc.contributor.advisor", "value": "Jokivuori, Pertti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Harjunen, Hannele", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ker\u00e4nen, Minna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-12-12T10:59:45Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-12-12T10:59:45Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1453502", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/44861", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielma selvitet\u00e4\u00e4n eettisen kulutuksen yleisyytt\u00e4 ja demografisten taustamuuttujien\r\nyhteytt\u00e4 kulutusasenteisiin sek\u00e4 toteutuneisiin kulutustekoihin. Lis\u00e4ksi tarkastellaan sit\u00e4,\r\nmillaiset toiminnan tavat ovat yhteydess\u00e4 eettiseen asenneulottuvuuteen, ja voidaanko\r\neettisi\u00e4 kulutusp\u00e4\u00e4t\u00f6ksi\u00e4 ennustaa.\r\nTutkimus on sekund\u00e4\u00e4rianalyysi Kesko 2008-aineistosta. Tutkimus on luonteeltaan\r\nkvantitatiivinen, ja aineiston analyysissa on k\u00e4ytetty SPSS-ohjelmaa.\r\nAnalyysimenetelmin\u00e4 on k\u00e4ytetty faktorianalyysia, varianssianalyysia,\r\nkorrelaatiokertoimia ja logistista regressioanalyysia.\r\nTutkimuksen tuloksena todetaan, ett\u00e4 hieman yli puolet kuluttajista kuuluu ryhm\u00e4\u00e4n, joka\r\nomaa eettisen kulutusasenteen ja toteuttaa sit\u00e4 ostop\u00e4\u00e4t\u00f6ksiss\u00e4\u00e4n (positiivinen ostaminen)\r\nkeskim\u00e4\u00e4r\u00e4ist\u00e4 useammin. Eettinen kulutus on tyypillisint\u00e4 naisille, vanhempiin ik\u00e4ryhmiin\r\nkuuluville, korkeasti koulutetuille, hyv\u00e4ss\u00e4 asemassa ty\u00f6markkinoilla oleville, samassa\r\ntaloudessa toisen aikuisen kanssa asuville suomalaisille. Eettiseen asenneulottuvuuteen\r\nolivat yhteydess\u00e4 positiivinen ostaminen, boikotointi ja autoiluun ja energiaan liittyv\u00e4\r\nkulutusulottuvuus. Positiivista ostamista ennustava regressiomalli selitt\u00e4\u00e4 34,6 \u2013 46,1 %\r\nselitett\u00e4v\u00e4n muuttujan vaihtelusta, ja positiivista ostamista ennustaviksi muuttujiksi\r\nosoittautuivat naissukupuoli sek\u00e4 eettinen kulutusasenne. Tulos noudattaa\r\nkonsistenssiteoriaa, jonka mukaan asenne lis\u00e4\u00e4 todenn\u00e4k\u00f6isyytt\u00e4 asenteenmukaiseen\r\nk\u00e4ytt\u00e4ytymiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Minna Ker\u00e4nen (mipaelha) on 2014-12-12 10:59:44.317136. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-12-12T10:59:45Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201412123492.pdf: 5110733 bytes, checksum: 7019a3dfa0947f63954cf7dcb2d2ae49 (MD5)\r\nlicense.html: 4796 bytes, checksum: 245e2128e6263047c1ddfffcbee106fd (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-12-12T10:59:45Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201412123492.pdf: 5110733 bytes, checksum: 7019a3dfa0947f63954cf7dcb2d2ae49 (MD5)\r\nlicense.html: 4796 bytes, checksum: 245e2128e6263047c1ddfffcbee106fd (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (111 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "eettinen kulutus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asenteet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kulutuskulttuuri", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Eettinen kulutus asenteena ja tekoina", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201412123492", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": 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