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[{"key": "dc.contributor.author", "value": "Lindholm, Maiju", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-12-05T06:56:18Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-12-05T06:56:18Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1453205", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/44816", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman tarkoituksena oli selvitt\u00e4\u00e4, mink\u00e4laisia representaatioita saamelaisista rakennetaan norjalaisessa sek\u00e4 suomalaisessa matkailumarkkinoinnissa englanniksi. Aineistona oli yksi kunkin maan virallisen matkailumarkkinointiportaalin (VisitFinland ja VisitNorway)saamelaisaiheinen alasivu. Tutkielman teoriapohjana k\u00e4ytettiin kriittist\u00e4 diskurssianalyysia(esim. Fairclough 1992, Pietik\u00e4inen & M\u00e4ntynen 2009, Blommaert 2005). Taustatietona k\u00e4ytiin l\u00e4pi aiempia tutkimuksia saamelaisrepresentaatioista. Metodeissa nojattiin p\u00e4\u00e4osin laadulliseen ja monimodaaliseen analysointiin, jossa pohjana oli Fairclough\u2019n (1992) kolmitasoinen diskurssiaineiston analysointi.\r\nTutkimustuloksista k\u00e4vi ilmi, ett\u00e4 molemmilla nettisivuilla saamelaisrepresentaatiot rakennettiin odotetusti stereotyyppien varaan. Niiss\u00e4 korostuivat erilaisuudet saamelaisten ja l\u00e4nsimaalaisten v\u00e4lill\u00e4. Erityisesti saamelaisten perinteisi\u00e4 elintapoja markkinoitiin, mik\u00e4 on tullut ilmi my\u00f6s aiemmassa saamelais- ja alkuper\u00e4iskansojen tutkimuksessa. Historiattomuus ja modernin saamelaisel\u00e4m\u00e4n huomiotta j\u00e4tt\u00e4minen olivat t\u00e4ss\u00e4kin tutkielmassa selkeit\u00e4 tuloksia saamelaisrepresentaatioiden rakentamisessa, mik\u00e4 on tyypillist\u00e4 j\u00e4lkikoloniaaliselle diskurssille.\r\nNorjalaisen ja suomalaisen aineiston v\u00e4lill\u00e4 eroja oli l\u00e4hinn\u00e4 tyyliss\u00e4 ja n\u00e4k\u00f6kulmassa.\r\nNorjalainen sivu luotti informatiiviseen ja perinteiseen tyyliin, siin\u00e4 miss\u00e4 suomalainen sivu k\u00e4ytti enemm\u00e4n adjektiiveja, markkinoivaa kielt\u00e4, kuvia, ja otti turistit enemm\u00e4n huomioon.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Maiju Lindholm (maijulin) on 2014-12-05 06:56:18.045457. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-12-05T06:56:18Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201412053434.pdf: 3186493 bytes, checksum: 7072aed45b3195691d72831395e80694 (MD5)\r\nlicense.html: 4845 bytes, checksum: caca8cd4db34dfb3f560590ad03213e7 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-12-05T06:56:18Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201412053434.pdf: 3186493 bytes, checksum: 7072aed45b3195691d72831395e80694 (MD5)\r\nlicense.html: 4845 bytes, checksum: caca8cd4db34dfb3f560590ad03213e7 (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (85 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Critical discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodal analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "S\u00e1mi people", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tourism", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "representations.", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The representation of Sa\u0301mi people on Finnish and Norwegian tourism websites in English", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201412053434", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": 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"element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Diskurssianalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-12-05T06:56:19Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": 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