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[{"key": "dc.contributor.advisor", "value": "Laajalahti, Anne", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Pirinen, Aija", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-11-30T10:55:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-11-30T10:55:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1452947", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/44769", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoitteena oli kartoittaa, miten terveysteknologiayritykset ovat viestineet p\u00e4\u00e4st\u00e4kseen kansainv\u00e4lisille markkinoille. Tutkielmassa selvitettiin, miten terveysteknologia- yritykset viestiv\u00e4t rakentaakseen kansainv\u00e4lisi\u00e4 verkostoja, millaista suhdetoimintaa yritykset harjoittavat ulkomaisten sidosryhmiens\u00e4 kanssa, millaisilla viestint\u00e4keinoilla yritykset rakentavat luottamusta sidosryhmiens\u00e4 kanssa ja millaisia viestint\u00e4v\u00e4lineit\u00e4 ne k\u00e4ytt\u00e4v\u00e4t viesti\u00e4kseen ulkomaisten sidosryhmiens\u00e4 kanssa. Tutkimus toteutettiin yritysjohtajien teemahaastatteluina ja aineisto analysoitiin sis\u00e4ll\u00f6nanalyysin avulla.\nTuloksista k\u00e4vi ilmi, ett\u00e4 yritysten toimitusjohtajilla on merkitt\u00e4v\u00e4 rooli verkostojen rakentamisessa. Merkitt\u00e4vimp\u00e4n\u00e4 verkostoitumisen v\u00e4lineen\u00e4 koettiin henkil\u00f6kohtainen tapaaminen. Messut ja kongressit n\u00e4htiin hyvin\u00e4 verkostoitumisen foorumeina. Verkostoitumisessa hy\u00f6dyn-nettiin my\u00f6s mielipidevaikuttajia. S\u00e4\u00e4nn\u00f6llinen yhteydenpito sidosryhmiin koettiin t\u00e4rke\u00e4n\u00e4. Merkitt\u00e4v\u00e4n\u00e4 suhdetoiminnan muotona nousi esille henkil\u00f6kohtaisten suhteiden ja jopa kaveruuden rakentaminen yhteisty\u00f6kumppaneiden kanssa. Tutkimusaineistosta nousi esiin kuusi p\u00e4\u00e4asiallista viestint\u00e4keinoa, joilla yritykset pyrkiv\u00e4t osoittamaan luottamusta. N\u00e4m\u00e4 ovat henkil\u00f6kohtainen tapaaminen, referenssien hy\u00f6dynt\u00e4minen, nopea reagointi ja kysymyksiin vastaaminen, tiedottaminen ja kumppanin pit\u00e4minen ajan tasalla, aikatauluista ja lupauksista kiinni pit\u00e4minen sek\u00e4 tuotteiden ja dokumenttien siisti ulkoasu.\nS\u00e4hk\u00f6posti oli tutkimukseen osallistuneissa yrityksiss\u00e4 k\u00e4ytetyin viestint\u00e4v\u00e4line. Sen sijaan sosiaalista mediaa yritykset eiv\u00e4t juuri hy\u00f6dynt\u00e4neet kansainv\u00e4lisess\u00e4 toimintaymp\u00e4rist\u00f6ss\u00e4\u00e4n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Aija Pirinen (aiirpiri) on 2014-11-30 10:55:10.668248. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-11-30T10:55:11Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201411303397.pdf: 897329 bytes, checksum: e5859d19618440b233bb7ec7ab73a042 (MD5)\nlicense.html: 4855 bytes, checksum: 9f6342343bb6c86b300734abeede3d26 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-11-30T10:55:11Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201411303397.pdf: 897329 bytes, checksum: e5859d19618440b233bb7ec7ab73a042 (MD5)\nlicense.html: 4855 bytes, checksum: 9f6342343bb6c86b300734abeede3d26 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (73 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kansainv\u00e4listyminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "luottamus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "PR", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suhdetoiminta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkostoituminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkostot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Terveysteknologiayritysten suhdetoiminta ja verkostojen rakentaminen kansainv\u00e4lisill\u00e4 markkinoilla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", 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