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[{"key": "dc.contributor.author", "value": "Riitesuo, Mirva", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-11-10T18:25:57Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-11-10T18:25:57Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1451181", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/44614", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sosiaalinen media on mullistanut vuorovaikutus- ja viestint\u00e4tapoja. Markkinointiviestinn\u00e4n yksisuuntainen monologi on vaihtunut internetv\u00e4litteiseksi yhteis\u00f6lliseksi vuorovaikutukseksi, joka voidaan helposti kohdentaa. Sosiaalinen media avaa tiedon ja taidon kaikkien saataville ja pakottaa my\u00f6s organisaatiot avoimempaan ja l\u00e4pin\u00e4kyv\u00e4mp\u00e4\u00e4n viestint\u00e4\u00e4n ja muuttamaan viestinn\u00e4n rakennetta.\nT\u00e4m\u00e4n tutkimuksen tavoitteena on luoda toimintasuunnitelma Keski-Suomen Osuuspankin sosiaalisen median n\u00e4kyvyydelle ja siin\u00e4 toimimiselle. Lis\u00e4ksi t\u00e4m\u00e4n tutkimuksen tarkoitus on integroida sosiaalinen media osaksi pankin viestint\u00e4- ja markkinointisuunnitelmaa sek\u00e4 saada aikaan organisaatiotason muutosta ja oppimista aiheesta. Toimintasuunnitelma ja uuden toimintamallin k\u00e4ytt\u00f6\u00f6notto suunniteltiin kuusivai-heisesti toimintatutkimusta hyv\u00e4ksi k\u00e4ytt\u00e4en vuoden 2013 aikana. Toimintatutkimus on tutkimusta, jonka avulla pyrit\u00e4\u00e4n ratkaisemaan erilaisia k\u00e4yt\u00e4nn\u00f6n ongelmia, parantamaan sosiaalisia k\u00e4yt\u00e4nt\u00f6j\u00e4 sek\u00e4 ymm\u00e4rt\u00e4m\u00e4\u00e4n niit\u00e4 entist\u00e4 syv\u00e4llisemmin esimerkiksi ty\u00f6yhteis\u00f6ss\u00e4.\nTutkimus k\u00e4ynnistyi nykytilanteen kartoituksella, jonka perusteella voitiin todeta, ett\u00e4 Keski-Suomen Osuuspankilla on hyv\u00e4t edellytykset onnistuneeseen sosiaalisen median n\u00e4kyvyyteen ja tulosten perusteella luotiin konkreettinen toimintasuunnitelma, joka painottui p\u00e4\u00e4asiassa Facebook-tekemisiin. Suunnitelmallisen tekemisen seurauksena pankin Facebook-yhteis\u00f6n koko kasvoi seurantajakson aikana 400:sta 2500:aan, tuotettu sis\u00e4lt\u00f6 monipuolistui ja some-tekeminen saatiin luonnolliseksi osaksi viestinn\u00e4n ja markkinoinnin parissa ty\u00f6skentelevien henkil\u00f6iden arkea ja toimenpiteiden suunnittelua.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mirva Riitesuo (mirkorho) on 2014-11-10 18:25:57.360954. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-11-10T18:25:57Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201411103217.pdf: 614550 bytes, checksum: 52a56735a3fb428ed57bef45724aa871 (MD5)\nlicense.html: 4821 bytes, checksum: 169e47eec9e1e68705f9b653e010f132 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-11-10T18:25:57Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201411103217.pdf: 614550 bytes, checksum: 52a56735a3fb428ed57bef45724aa871 (MD5)\nlicense.html: 4821 bytes, checksum: 169e47eec9e1e68705f9b653e010f132 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (69 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Keski-Suomen Osuuspankki", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalinen media osaksi Keski-Suomen Osuuspankin viestint\u00e4\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201411103217", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": 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