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[{"key": "dc.contributor.author", "value": "Summanen, Antti", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-11-10T10:54:30Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-11-10T10:54:30Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1451131", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/44612", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Mediatoimiala on ollut nopean muutoksen kohteena vuosituhannen vaihteesta alkaen. S\u00e4hk\u00f6isten medioiden my\u00f6t\u00e4 uusia innovaatioita syntyy ja kuolee nopeasti. T\u00e4ss\u00e4 tutkimuksessa tutkittiin s\u00e4hk\u00f6isen n\u00e4k\u00f6islehden omaksumista tietyn asiakassegmentin keskuudessa. N\u00e4k\u00f6islehden ominaisuuksista pyrittiin l\u00f6yt\u00e4m\u00e4\u00e4n vaikutussuhteita tiettyihin omaksumisen osa-alueisiin. Tutkimuksen kohteena olivat n\u00e4k\u00f6islehte\u00e4 koek\u00e4ytt\u00e4neet 18\u201329-vuotiaat naiset.\r\nTutkimuksessa suoritettiin kirjallisuuskatsaus ja empiirinen osuus. Kirjallisuuskatsauksessa tutustuttiin innovaatioiden omaksumista koskeviin teoreettisiin malleihin ja k\u00e4ytiin l\u00e4pi n\u00e4iden mallien avulla tehty\u00e4 tutkimusta. Empiirisess\u00e4 osuudessa suoritettiin teemahaastatteluja ja analysoitiin haastattelu teemoittelun keinoin. Lopuksi pyrit\u00e4\u00e4n saamaan vastaus tutkimuskysymyksiin vertaamalla empiirisen osuuden ja kirjallisuuskatsauksen tuloksia.\r\nHaastatteluissa l\u00f6ydettiin innovaation omaksumisesta erityisesti yhteyksi\u00e4 saavutettuun etuun, yhteensopivuuteen ja kokeiltavuuteen liittyen. Monimutkaisuuteen ja l\u00e4pin\u00e4kyvyyteen liittyv\u00e4t tulokset j\u00e4iv\u00e4t v\u00e4h\u00e4isemmiksi. Tulokset olivat p\u00e4\u00e4osin kirjallisuuskatsauksen havaintoja tukevia. N\u00e4k\u00f6islehdest\u00e4 kyettiin tunnistamaan tutkimuksen perustella omaksumisen kannalta oleellisimpia ominaisuuksia.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Media industry has experienced a swift transformation during last decades. New electrical mediums generate and destroy new innovations in a rapid pace. This study examines adoption of a digital newspaper among certain customer segment. The study sought to find connections between the attributes of the digital newspaper and the elements of adoption. The target of the study were female test users aging between 18 to 29 years.\r\nThe study consists of a literature review and an empirical part. In the literature review an overview of the previous studies about adoption of innovation was performed. After that the empirical part proceeded including a theme interview study and theme-based content analysis of the interviews. Finally the results of the literature review and empirical study are discussed to find answers to the research questions.\r\nThe results show that there are significant connections especially between adoption of innovation and relative advantage, compatibility and trialability. Results concerning complexity and observability were less significant. The results of the empirical part were mainly in accordance with the results of the literature review. The study finds the significance of the different attributes of the digital newspaper and reveals their connections to the adoption process.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Antti Summanen (analsumm) on 2014-11-10 10:54:30.031004. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-11-10T10:54:30Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201411103206.pdf: 771734 bytes, checksum: 2ff07c6cb3d0e29dd9d7a6648eb623f1 (MD5)\r\nlicense.html: 4867 bytes, checksum: aeb608e30c736e26ae16587573f04960 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-11-10T10:54:30Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201411103206.pdf: 771734 bytes, checksum: 2ff07c6cb3d0e29dd9d7a6648eb623f1 (MD5)\r\nlicense.html: 4867 bytes, checksum: aeb608e30c736e26ae16587573f04960 (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (58 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "innovaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teknologia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "n\u00e4k\u00f6islehti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "omaksuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "diffuusio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Innovaation omaksuminen s\u00e4hk\u00f6isess\u00e4 n\u00e4k\u00f6islehdess\u00e4 : haastattelututkimus paikallislehtiymp\u00e4rist\u00f6ss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201411103206", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Tietojenk\u00e4sittelytieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Computer Science and Information Systems", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-11-10T10:54:31Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": 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"subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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