Transparency in development communication

Tämän tutkimuksen tavoitteena oli selvittää avoimuuden ja läpinäkyvyyden merkitystä kehitysyhteistyöhön liittyvässä viestinnässä. Tutkimus tarkastelee läpinäkyvyyden roolia kehitysviestinnässä monista näkökulmista ja reflektoi sitä aikaisempiin teorioihin sekä malleihin, jotka käsittelevät julkishal...

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Main Author: Virtanen, Jarna
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2014
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/44527
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author Virtanen, Jarna
author2 Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto
author_facet Virtanen, Jarna Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Virtanen, Jarna Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto
author_sort Virtanen, Jarna
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description Tämän tutkimuksen tavoitteena oli selvittää avoimuuden ja läpinäkyvyyden merkitystä kehitysyhteistyöhön liittyvässä viestinnässä. Tutkimus tarkastelee läpinäkyvyyden roolia kehitysviestinnässä monista näkökulmista ja reflektoi sitä aikaisempiin teorioihin sekä malleihin, jotka käsittelevät julkishallinnon viestinnän läpinäkyvyyttä. Empiirinen osa toteutettiin laadullisena tapaustutkimuksena, jonka aiheena oli ulkoministeriön kehitysviestinnän läpinäkyvyys, erityisesti verkkoviestinnän osalta. Tutkimusaineisto koottiin yhdeksän puoli-strukturoidun haastattelun avulla, haastatellen ulkoministeriön kumppanuusjärjestöjä. Empiirisen osan tavoitteena oli selvittää kumppanuusjärjestöjen näkemyksiä ulkoministeriön kehitysviestinnästä, erityisesti verkkoviestinnän osalta, sekä saada parannusehdotuksia läpinäkyvämpään viestintään. Tutkimustulokset osoittavat, että läpinäkyvyydellä on merkittävä rooli kehitysviestinnässä, ja että kehitysyhteistyön ammattilaiset pitävät sitä tärkeänä. Tuloksissa kuvataan, mitkä tekijät hankaloittavat ja edistävät läpinäkyvyyttä ulkoministeriön kehitysviestinnässä. The aim of this study is to present an understanding of the role of openness and transparency in communication processes in the field of development cooperation. The study illustrates the value of transparency in development communication practices from many perspectives and applies it to models for transparency in government communications. The empirical part of the study consists of a qualitative case study focusing on transparency in the online development communication of the Ministry for Foreign Affairs of Finland (MFA). It was collected through nine semi-structured interviews of development cooperation professionals from partner NGOs of the MFA. The objective of the empirical part was to clarify the perceptions of the partner NGOs regarding transparency and openness of the MFA’s online development communication as well as to receive suggestions for more transparent communication. The results show that transparency has a significant role in development communication and that development cooperation professionals recognize its importance. The results of the study illustrate factors that improve and hinder transparency in the development communication of the MFA.
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spellingShingle Virtanen, Jarna Transparency in development communication government transparency government communications development cooperation development communication openness accountability Yhteisöviestintä Organizational Communication 3131 julkinen hallinto viestintä läpinäkyvyys kehitysyhteistyö tilivelvollisuus
title Transparency in development communication
title_full Transparency in development communication
title_fullStr Transparency in development communication Transparency in development communication
title_full_unstemmed Transparency in development communication Transparency in development communication
title_short Transparency in development communication
title_sort transparency in development communication
title_txtP Transparency in development communication
topic government transparency government communications development cooperation development communication openness accountability Yhteisöviestintä Organizational Communication 3131 julkinen hallinto viestintä läpinäkyvyys kehitysyhteistyö tilivelvollisuus
topic_facet 3131 Organizational Communication Yhteisöviestintä accountability development communication development cooperation government communications government transparency julkinen hallinto kehitysyhteistyö läpinäkyvyys openness tilivelvollisuus viestintä
url https://jyx.jyu.fi/handle/123456789/44527 http://www.urn.fi/URN:NBN:fi:jyu-201411043174
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