The influence of pay-to-view television on professional cricket professional cricket player perceptions

Professional cricket in England and Wales has undergone a significant period of transformation during the last 20 years. The aim of this study is to identify the role that pay-to-view television has played during this period of transformation from the perspective of professional cricket players. Spe...

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Main Author: Adamson, James
Other Authors: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2014
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/44415
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author Adamson, James
author2 Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikuntakasvatuksen laitos Department of Sport Sciences University of Jyväskylä Jyväskylän yliopisto
author_facet Adamson, James Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikuntakasvatuksen laitos Department of Sport Sciences University of Jyväskylä Jyväskylän yliopisto Adamson, James Liikuntatieteellinen tiedekunta Faculty of Sport and Health Sciences Liikuntakasvatuksen laitos Department of Sport Sciences University of Jyväskylä Jyväskylän yliopisto
author_sort Adamson, James
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description Professional cricket in England and Wales has undergone a significant period of transformation during the last 20 years. The aim of this study is to identify the role that pay-to-view television has played during this period of transformation from the perspective of professional cricket players. Specifically, this research seeks to identify the influence of pay-to-view television on cricket governance, economics and culture, from the perspective of professional cricket players in England and Wales. Qualitative methods of research, in the form of five semi-structured interviews, are utilised to conduct an exemplifying case study. A grounded theory approach frames the data analysis. The results suggest that pay-to-view television acts as a vehicle of change; through fuelling the process of globalisation, television provides insight into global cricket and subsequently influences cricket’s relationship with television in England and Wales. Players feel that pay-to-view television plays a significant role in influencing cricket from a cultural, economic and governance perspective. The findings suggest that professional cricket in England and Wales is increasingly reliant on the substantial economic resource that pay-to-view television provides. Although players are acutely aware of the dependence and influence of television, they tend not to cite it as problematic — rather they see it as an inevitable and necessary consequence of cricket’s evolution. Future research should seek to test, and further investigate, the influence of television on professional cricket in additional professional club settings in England and Wales. It should additionally seek to discover to what extent television’s influence exists, in global form, in fellow cricket playing nations such as Australia, South Africa, India, New Zealand and Pakistan.
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The aim of this study is to identify the role that pay-to-view television has played during this period of transformation from the perspective of professional cricket players. Specifically, this research seeks to identify the influence of pay-to-view television on cricket governance, economics and culture, from the perspective of professional cricket players in England and Wales.\r\n\r\nQualitative methods of research, in the form of five semi-structured interviews, are utilised to conduct an exemplifying case study. A grounded theory approach frames the data analysis. \r\n\r\nThe results suggest that pay-to-view television acts as a vehicle of change; through fuelling the process of globalisation, television provides insight into global cricket and subsequently influences cricket\u2019s relationship with television in England and Wales. Players feel that pay-to-view television plays a significant role in influencing cricket from a cultural, economic and governance perspective. \r\n\r\nThe findings suggest that professional cricket in England and Wales is increasingly reliant on the substantial economic resource that pay-to-view television provides. Although players are acutely aware of the dependence and influence of television, they tend not to cite it as problematic \u2014 rather they see it as an inevitable and necessary consequence of cricket\u2019s evolution. \r\n\r\nFuture research should seek to test, and further investigate, the influence of television on professional cricket in additional professional club settings in England and Wales. 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spellingShingle Adamson, James The influence of pay-to-view television on professional cricket : professional cricket player perceptions Cricket Television Free-to-Air Globalisation Pay-to-view Sky. Liikunnan yhteiskuntatieteet Social Sciences of Sport Kvalitatiivinen tutkimus 5032 kriketti televisio televisiointi urheilu globalisaatio
title The influence of pay-to-view television on professional cricket : professional cricket player perceptions
title_full The influence of pay-to-view television on professional cricket : professional cricket player perceptions
title_fullStr The influence of pay-to-view television on professional cricket : professional cricket player perceptions The influence of pay-to-view television on professional cricket : professional cricket player perceptions
title_full_unstemmed The influence of pay-to-view television on professional cricket : professional cricket player perceptions The influence of pay-to-view television on professional cricket : professional cricket player perceptions
title_short The influence of pay-to-view television on professional cricket
title_sort influence of pay to view television on professional cricket professional cricket player perceptions
title_sub professional cricket player perceptions
title_txtP The influence of pay-to-view television on professional cricket : professional cricket player perceptions
topic Cricket Television Free-to-Air Globalisation Pay-to-view Sky. Liikunnan yhteiskuntatieteet Social Sciences of Sport Kvalitatiivinen tutkimus 5032 kriketti televisio televisiointi urheilu globalisaatio
topic_facet 5032 Cricket Free-to-Air Globalisation Kvalitatiivinen tutkimus Liikunnan yhteiskuntatieteet Pay-to-view Sky. Social Sciences of Sport Television globalisaatio kriketti televisio televisiointi urheilu
url https://jyx.jyu.fi/handle/123456789/44415 http://www.urn.fi/URN:NBN:fi:jyu-201410152991
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