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[{"key": "dc.contributor.author", "value": "Siivinen, Tuomo", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-10-13T15:22:37Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-10-13T15:22:37Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1447128", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/44407", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimus k\u00e4sittelee Kansallisen Kokoomuspuolueen sek\u00e4 Suomen Sosialidemokraattisen Puolueen eduskuntavaalijulisteita vuosina 1919 \u2013 1939. Tutkimus tarkastelee julisteita niiden ilment\u00e4mien vaalistrategioiden n\u00e4k\u00f6kulmasta. Yksitt\u00e4isest\u00e4 julisteesta siis kiinnitet\u00e4\u00e4n huomiota siihen, mille kohderyhm\u00e4lle se on suunnattu, mit\u00e4 se pyrkii viestim\u00e4\u00e4n \u00e4\u00e4nioikeutetuille ja mit\u00e4 toisille puolueille sek\u00e4 millaisin keinoin se t\u00e4t\u00e4 viesti\u00e4 v\u00e4litt\u00e4\u00e4.\r\nValittu kahden vuosikymmenen aikajakso mahdollistaa puolueiden strategisissa mieltymyksiss\u00e4 tapahtuvien muutosten havainnoimisen. Se my\u00f6s antaa mahdollisuuden havainnoida, kuinka puolueet reagoivat erilaisiin historiallisiin tapahtumiin ja kehityskulkuihin. Kahden puolueen rinnakkainen tarkastelu puolestaan osoittaa niiden v\u00e4liset erot vaalijulisteiden s\u00e4vyiss\u00e4, teemoissa ja kohderyhmiss\u00e4.\r\nJulisteiden aikalaisilleen viestitt\u00e4m\u00e4n sanoman selvitt\u00e4miseksi on julisteet asetettava historialliseen kontekstiinsa. Tutkimuksessa onkin k\u00e4ytetty puolueiden historiateoksia aikalaisten mielenmaiseman avaamiseksi nykytutkijalle. Julisteiden tulkinnassa k\u00e4yt\u00e4n apuna erityisesti Roland Barthesin havaintoja kuvan tavoista v\u00e4litt\u00e4\u00e4 viestej\u00e4. Puolueiden vaalistrategioiden analysoimiseen puolestaan k\u00e4yt\u00e4n Gunnar Sj\u00f6blomin erittely\u00e4 puolueiden mahdollisista vaalitavoitteista sek\u00e4 Sj\u00f6blomin \u00e4\u00e4nest\u00e4j\u00e4- ja propagandatyyppien luokittelua.\r\nTutkittavat julisteet ovat per\u00e4isin Ty\u00f6v\u00e4en Arkistosta sek\u00e4 Porvarillisen Ty\u00f6n Arkistosta. Arkistointik\u00e4yt\u00e4nn\u00f6t ovat puolueissa olleet vaihtelevia, joten my\u00f6s s\u00e4ilyneiden julisteiden osuus vaihtelee. Kaikki laaditut julisteet kattava tutkimus lienee nykyisin valitettavasti mahdotonta monien julisteiden h\u00e4vitty\u00e4 aikojen saatossa.\r\nTutkimuksen perusteella voi huomata SDP:n olleen aikakauden alussa varsin radikaali puolue, joka suuntasi voimakkaan offensiivisen vaalipropagandansa l\u00e4hinn\u00e4 uskolliselle kannattajakunnalleen. Vuosien kuluessa se muutti propagandaansa deklaratiiviseen suuntaan ja kohdensi viesti\u00e4\u00e4n enemm\u00e4n liikkuvien \u00e4\u00e4nest\u00e4jien suuntaan. Kokoomus kulki p\u00e4invastaiseen suuntaan yritt\u00e4en ajanjakson alussa vedota mahdollisimman laajaan \u00e4\u00e4nest\u00e4j\u00e4kuntaan verrattain deklaratiivisella propagandalla, mutta siirtyen yh\u00e4 offensiivisempaan suuntaan vanhaan kannattajakuntaansa nojaten. Aikakauden lopulla trendi k\u00e4\u00e4ntyi ja puolue siirtyi takaisin hieman v\u00e4hemm\u00e4n offensiiviselle linjalle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tuomo Siivinen (tueransi) on 2014-10-13 15:22:36.843737. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-10-13T15:22:37Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201410132978.pdf: 3525863 bytes, checksum: 41df67099ac8d05f3b0e5ca153a78c45 (MD5)\r\nlicense.html: 4899 bytes, checksum: 80f7749c4e97c911ee8bb2b2d194c4d7 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-10-13T15:22:37Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201410132978.pdf: 3525863 bytes, checksum: 41df67099ac8d05f3b0e5ca153a78c45 (MD5)\r\nlicense.html: 4899 bytes, checksum: 80f7749c4e97c911ee8bb2b2d194c4d7 (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (89 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Kansallinen Kokoomuspuolue", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Suomen Sosialidemokraattinen Puolue", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Punavalkoinen propaganda : vaalistrategiat Kansallisen Kokoomuspuolueen ja Suomen Sosialidemokraattisen Puolueen vaalijulisteissa 1919-1939", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201410132978", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": 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