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[{"key": "dc.contributor.author", "value": "Tiihonen, Anna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-09-29T15:03:55Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-09-29T15:03:55Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1446192", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/44352", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viestinn\u00e4n strategista roolia organisaatioiden toiminnassa on tutkittu laajalti. Suomalaisten julkisorganisaatioiden osalta aihe ei ole kuitenkaan saanut paljoa huomiota. T\u00e4ss\u00e4 pro gradu-tutkimuksessa tarkastellaan Suomen valtion virastojen viestint\u00e4johtajien n\u00e4kemyksi\u00e4 viestinn\u00e4n merkityksest\u00e4 ja roolista virastojen strategiaprosesseissa. T\u00e4ss\u00e4 tutkimuksessa viestinn\u00e4ll\u00e4 viitataan viestint\u00e4ammattilaisen tekem\u00e4\u00e4n asiantuntijaty\u00f6h\u00f6n, ei viestint\u00e4\u00e4n ilmi\u00f6n\u00e4.\n Tutkimus on laadullinen ja sen aineistonkeruumenetelm\u00e4n\u00e4 on k\u00e4ytetty puolistrukturoitua haastattelua. Tutkimukseen on haastateltu seitsem\u00e4\u00e4 (7) suomalaisen viraston viestint\u00e4johtajaa tai -p\u00e4\u00e4llikk\u00f6\u00e4. Aineisto on analysoitu teemoittelun avulla.\n Viestint\u00e4johtajien mukaan viestint\u00e4 otetaan hyvin mukaan virastojen strategiaprosesseihin. Prosessin aikana viestint\u00e4 on tukemassa etenkin strategian suunnittelu- ja jalkauttamisvaiheita, sen roolin koko organisaation strategian seurannassa j\u00e4\u00e4dess\u00e4 v\u00e4h\u00e4iseksi. Viestint\u00e4sis\u00e4lt\u00f6j\u00e4 virastojen strategioissa ei mainita olevan; viestinn\u00e4n kerrotaan olevan pikemminkin strategiaprosessin ty\u00f6v\u00e4line. \n Kaikki viestint\u00e4johtajat kokevat olevansa strategisia toimijoita ja heid\u00e4n asemansa vaikuttaa autonomiselta. Yleisesti virastojen ilmapiiri n\u00e4ytt\u00e4\u00e4 hyvin viestint\u00e4my\u00f6nteiselt\u00e4, ja viestinn\u00e4n asemaan ja sen nauttimaan arvotukseen ollaan hyvin tyytyv\u00e4isi\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anna Tiihonen (ansitiih) on 2014-09-29 15:03:54.872427. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-09-29T15:03:55Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201409292898.pdf: 927582 bytes, checksum: a9c16fc9cd71c2cdbb1bf8b673906efc (MD5)\nlicense.html: 4863 bytes, checksum: 9fc95c22c9760c102c677294801ce3dc (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-09-29T15:03:55Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201409292898.pdf: 927582 bytes, checksum: a9c16fc9cd71c2cdbb1bf8b673906efc (MD5)\nlicense.html: 4863 bytes, checksum: 9fc95c22c9760c102c677294801ce3dc (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (93 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Strategia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", 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