Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

Bibliographic Details
Main Author:	Tiensuu, Severi
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2014
Subjects:	customer brand engagement share of wallet brand social media motivational driver sosiaalinen media brändit brändäys asiakkaat sitoutuminen
Online Access:	https://jyx.jyu.fi/handle/123456789/43894

Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

Published 2014

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis