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brands
social media
customers
branding
committing oneself
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p20774
http://www.yso.fi/onto/yso/p3294
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p13419
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Tiensuu, Severi
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
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Tiensuu, Severi
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
Tiensuu, Severi
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Tiensuu, Severi
Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
customer brand engagement
share of wallet
brand
social media
motivational driver
sosiaalinen media
brändit
brändäys
asiakkaat
sitoutuminen
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Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
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Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
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Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
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Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
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Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
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motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
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Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
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customer brand engagement
share of wallet
brand
social media
motivational driver
sosiaalinen media
brändit
brändäys
asiakkaat
sitoutuminen
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asiakkaat
brand
brändit
brändäys
customer brand engagement
motivational driver
share of wallet
sitoutuminen
social media
sosiaalinen media
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