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[{"key": "dc.contributor.author", "value": "Myrskog, Lari", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-06-26T14:29:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-06-26T14:29:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1438144", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43850", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman tarkoitus oli selvitt\u00e4\u00e4, mill\u00e4 tavoin poplaulaja Lady Gaga k\u00e4ytt\u00e4\u00e4 yhteis\u00f6- ja mikroblogipalvelu Twitteri\u00e4 aktiiviseen julkisuuden harjoittamiseen. Aineisto koostui 207 Lady Gagan julkaisemasta tweetist\u00e4 eli mikroblogimerkinn\u00e4st\u00e4, jotka ker\u00e4ttiin Twitterist\u00e4 valitsemalla satunnainen kahden kuukauden mittainen ajanjakso, joka oli t\u00e4ss\u00e4 tapauksessa marras-joulukuu 2012. Tutkielman tavoite oli tutkia, mihin tarkoituksiin Lady Gaga k\u00e4ytt\u00e4\u00e4 Twitteri\u00e4, eli mit\u00e4 eri funktioita h\u00e4nen julkisuuden harjoittamisensa toteuttaa. Toisena tavoitteena oli selvitt\u00e4\u00e4, millaisia keinoja Lady Gaga k\u00e4ytt\u00e4\u00e4 n\u00e4iden funktioiden toteuttamisessa, ja mitk\u00e4 ovat h\u00e4nelle tyypillisi\u00e4 piirteit\u00e4 julkisuuden harjoittamisessa. Tutkielma toteutettiin aineistol\u00e4ht\u00f6isesti siten, ett\u00e4 aineisto jaettiin kategorioihin, jotka muodostettiin aineistossa yleisimmin esiintyvien teemojen perusteella. T\u00e4ll\u00e4 tavoin saatiin selville, mitk\u00e4 julkisuuden harjoittamisen funktiot olivat valittuna ajanjaksona t\u00e4rkeimpi\u00e4 Lady Gagalle, sek\u00e4 mitk\u00e4 olivat h\u00e4nelle tyypillisi\u00e4 tapoja toteuttaa n\u00e4it\u00e4. \nTutkimustulokset osoittivat, ett\u00e4 Lady Gagan tapauksessa Twitter on p\u00e4\u00e4-asiallisesti ty\u00f6kalu, jonka avulla h\u00e4n yll\u00e4pit\u00e4\u00e4 ja hoitaa suhteita faneihinsa, sek\u00e4 vahvistaa faniyhteis\u00f6n sis\u00e4ist\u00e4 yhteenkuuluvaisuuden tunnetta. Muita tutkimuksessa esiin nousseita julkisuuden harjoittamisen funktioita olivat oman julkkisstatuksen painottaminen, kulutustuotteiden mainonta ja markkinointi, sek\u00e4 aktivismi, joka koostui poliittisten mielipiteiden ilmaisemisesta ja sosiaalisten ep\u00e4kohtien esiin nostamisesta. Kiinnostava lis\u00e4tutkimuksen aihe olisi tarkastella sit\u00e4, kuinka fanit suhtautuvat Lady Gagan julkisuuden harjoittamiseen, sek\u00e4 millaisia merkityksi\u00e4 he liitt\u00e4v\u00e4t omaan faniuteensa ja Lady Gaga faniyhteis\u00f6\u00f6n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Lari Myrskog (lapemyrs) on 2014-06-26 14:29:27.297920. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-06-26T14:29:27Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201406262161.pdf: 537935 bytes, checksum: 85b470705b80a3028acfdbf125e833b4 (MD5)\nlicense.html: 4831 bytes, checksum: 231f425b9dd989b5c39e1e75622bf1ea (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-06-26T14:29:27Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201406262161.pdf: 537935 bytes, checksum: 85b470705b80a3028acfdbf125e833b4 (MD5)\nlicense.html: 4831 bytes, checksum: 231f425b9dd989b5c39e1e75622bf1ea (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (118 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Lady Gaga", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "fandom", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Celebrity practice in networked media : a case study of Lady Gaga and Twitter", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Case study of Lady Gaga and Twitter", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201406262161", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": 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"element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkisuuden henkil\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uusmedia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ihailijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", 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