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[{"key": "dc.contributor.author", "value": "Tuomikoski, Jatta", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-06-10T13:28:02Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-06-10T13:28:02Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1436911", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43671", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoitteena oli tarkastella aikakauslehden verkkoyhteis\u00f6n toimintaa, sek\u00e4 lukijoiden keskin\u00e4ist\u00e4 ett\u00e4 lukijoiden ja lehden tekij\u00f6iden v\u00e4list\u00e4 vuorovaikutusta, ja sen merkityst\u00e4 molemmille osapuolille. Tutkimuksella haluttiin my\u00f6s selvitt\u00e4\u00e4 verkkoyhteis\u00f6n toimintaan osallistumisen motiiveja ja lehden toimituksen syit\u00e4 lukijoiden osallistamiseen. Tutkimuksessa l\u00e4hestyttiin asiaa sek\u00e4 lukijoiden ett\u00e4 lehden toimituksen n\u00e4k\u00f6kulmasta.\r\n\r\nTutkittava aikakauslehti oli suomalainen, muotiin ja tyyliin keskittyv\u00e4 naistenlehti Costume, joka lanseerattiin Suomen markkinoille syksyll\u00e4 2012. Tutkimuksessa yhdistettiin kvantitatiivisia sek\u00e4 kvalitatiivisia tutkimusmenetelmi\u00e4. Tutkimuksen aineisto ker\u00e4ttiin verkkokyselyll\u00e4 ja lehden p\u00e4\u00e4toimittajan teemahaastattelulla. \r\n\r\nTuloksista k\u00e4vi ilmi, ett\u00e4 monikanavaisuudesta ja verkkosis\u00e4ll\u00f6ist\u00e4 huolimatta printtilehti on suosittu vastaajien keskuudessa. Tulokset osoittivat, ett\u00e4 vain pieni osa sivuston k\u00e4ytt\u00e4jist\u00e4 loi ja tuotti sis\u00e4lt\u00f6\u00e4 sivustolle ja piti vuorovaikutusta yll\u00e4. Verkkosivusto ja sen yhteis\u00f6 toimivat kanavana, joka tarjosi osallistujille tietoa heit\u00e4 kiinnostavasta ilmi\u00f6st\u00e4. Verkkosivusto toimi osallistujille kanavana tuoda itse\u00e4\u00e4n esille sek\u00e4 saada henkil\u00f6kohtaista n\u00e4kyvyytt\u00e4 ja hy\u00f6tyj\u00e4 omaan el\u00e4m\u00e4\u00e4n. Tulokset osoittivat, ett\u00e4 k\u00e4ytt\u00e4jien ja lehden tekij\u00f6iden v\u00e4linen keskustelu ja vuorovaikutus merkitsev\u00e4t k\u00e4ytt\u00e4jille ensisijaisesti vaikutusmahdollisuuksia ja arvostusta lehden taholta. Toimitukselle vuorovaikutus merkitsi ensisijaisesti lukijoiden tuen ja tiet\u00e4myksen hy\u00f6dynt\u00e4mist\u00e4, mutta my\u00f6s ty\u00f6n uudelleen organisointia ja uusien toimintatapojen k\u00e4ytt\u00f6\u00f6nottoa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jatta Tuomikoski (jaevtuom) on 2014-06-10 13:28:01.564789. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-06-10T13:28:02Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201406101983.pdf: 1106266 bytes, checksum: 6656a004add99805974e53fdd1b1548c (MD5)\r\nlicense.html: 4905 bytes, checksum: 61b014fd12f7747be93c2ab27c0af0af (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-06-10T13:28:02Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201406101983.pdf: 1106266 bytes, checksum: 6656a004add99805974e53fdd1b1548c (MD5)\r\nlicense.html: 4905 bytes, checksum: 61b014fd12f7747be93c2ab27c0af0af (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (82 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Br\u00e4ndiyhteis\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6inen sis\u00e4ll\u00f6nluonti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "osallistaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "osallistumisen motiivit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sitoutuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkoviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vuorovaikutus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteiskehitt\u00e4minen.", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vuorovaikutus ja sen merkitys aikakauslehden verkkoyhteis\u00f6ss\u00e4 : \"kykenen vaikuttamaan vaikka olenkin pelkk\u00e4 opiskelija ja siivoan laittioita ty\u00f6kseni\"", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201406101983", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-06-10T13:28:02Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "aikakauslehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoyhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "osallistaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motiivit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sitoutuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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