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[{"key": "dc.contributor.author", "value": "Lepp\u00e4aho, Marja-Leena", "language": null, "element": "contributor", "schema": "dc", "qualifier": "author"}, {"key": "dc.date.accessioned", "value": "2014-06-02T08:00:32Z", "language": null, "element": "date", "schema": "dc", "qualifier": "accessioned"}, {"key": "dc.date.available", "value": "2014-06-02T08:00:32Z", "language": null, "element": "date", "schema": "dc", "qualifier": "available"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "schema": "dc", "qualifier": "issued"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43596", "language": null, "element": "identifier", "schema": "dc", "qualifier": "uri"}, {"key": "dc.description.abstract", "value": "Lepp\u00e4aho, Marja-Leena \r\nMobiilipelien yleisimm\u00e4t ansaintamallit \r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2010, 27 s. \r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatin tutkielma \r\nOhjaaja: Laatikainen, Gabriella \r\nMobiilisovellusmarkkinat ja \u00e4lypuhelinten k\u00e4ytt\u00f6\u00f6notto ovat merkitt\u00e4v\u00e4sti kas-vattaneet mobiilipelien ja -pelaajien m\u00e4\u00e4r\u00e4\u00e4. T\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 onnistunut hinnoit-telu ja markkinointi ovatkin keskeinen osa-alue korvaamattoman markki-nan\u00e4kyvyyden saavuttamiseksi. Mobiilipelien nykyiset yleisimm\u00e4t ansainta-mallit ovat kertaostosmalli, kuukausimaksumalli, lite-versioinnin malli, mik-romaksumalli, mainontaan perustuvat mallit ja n\u00e4iden erilaiset yhdistelm\u00e4-muodot. T\u00e4ss\u00e4 tutkimuksessa havaittiin, ett\u00e4 jokaisella mallilla on omat heik-koutensa ja vahvuutensa ja ett\u00e4 oikeanlaisella yhdistelyll\u00e4 n\u00e4it\u00e4 molempia omi-naisuuksia voidaan k\u00e4ytt\u00e4\u00e4 hyv\u00e4ksi. N\u00e4iden lis\u00e4ksi havaittiin, ett\u00e4 my\u00f6s sovel-lusmarkkinoita tutkimalla ja vertailemalla voi ker\u00e4t\u00e4 paljon hy\u00f6dyllist\u00e4 tietoa helpottamaan ansaintamallin valintaa. T\u00e4ss\u00e4 kirjallisuuskatsauksena toteutetus-sa tutkielmassa tutkitaan mobiilipelaamisen kehityst\u00e4, kahden suurimman glo-baalin sovellusmarkkinan eroavaisuuksia sek\u00e4 erilaisia mobiilipelien yleisimpi\u00e4 ansaintamalleja ja niiden toimintaperiaatteita.", "language": "fi", "element": "description", "schema": "dc", "qualifier": "abstract"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2014-06-02T08:00:32Z\nNo. of bitstreams: 1\nMarja-Leena Lepp\u00e4aho.pdf: 364215 bytes, checksum: f77a3820bc1b41fc43b49bedfdf348fe (MD5)", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-06-02T08:00:32Z (GMT). No. of bitstreams: 1\nMarja-Leena Lepp\u00e4aho.pdf: 364215 bytes, checksum: f77a3820bc1b41fc43b49bedfdf348fe (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "schema": "dc", "qualifier": "iso"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "schema": "dc", "qualifier": null}, {"key": "dc.subject.other", "value": "sovellusmarkkinat", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "mobiilipelit", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "ansaintamallit", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "free-to-play", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "pay-to-play", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.title", "value": "Mobiilipelien yleisimm\u00e4t ansaintamallit", "language": "fi", "element": "title", "schema": "dc", "qualifier": null}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "schema": "dc", "qualifier": null}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201406021890", "language": null, "element": "identifier", "schema": "dc", "qualifier": "urn"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "schema": "dc", "qualifier": "dcmitype"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "schema": "dc", "qualifier": "ontasot"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "schema": "dc", "qualifier": "ontasot"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "schema": "dc", "qualifier": "coar"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "schema": "dc", "qualifier": "accesslevel"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "schema": "dc", "qualifier": "publication"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "schema": "dc", "qualifier": "url"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}]
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