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[{"key": "dc.contributor.author", "value": "Korhonen, Tuukka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-06-02T07:48:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-06-02T07:48:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43594", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Korhonen, Tuukka\r\nKuluttajakeskeinen tuotetietoja hy\u00f6dynt\u00e4v\u00e4 mobiilimarkkinointi\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2014, 28 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, Kandidaatintutkielma\r\nOhjaaja: Salo, Markus\r\nT\u00e4ss\u00e4 tutkielmassa selvitet\u00e4\u00e4n mit\u00e4 mobiilimarkkinoinnilla tarkoitetaan ja perehdyt\u00e4\u00e4n\r\ntuotetietoja hy\u00f6dynt\u00e4viin suositteluj\u00e4rjestelmiin. Mobiilimarkkinoinnin\r\navulla yritet\u00e4\u00e4n kommunikoida asiakkaan kanssa mobiililaitteen v\u00e4lityksell\u00e4.\r\nTavoitteena on vastata asiakkaan tiedon tarpeisiin oikeaan aikaan ja\r\noikeassa paikassa. Kuluttajak\u00e4ytt\u00e4ytymiseen yritet\u00e4\u00e4n vaikuttaa mobiileilla\r\nsuositteluj\u00e4rjestelmill\u00e4 (Mobile Recommendation Agents, MRA). MRAteknologia\r\nmahdollistaa interaktiivisen kommunikoinnin asiakkaan kanssa\r\najasta tai paikasta riippumatta. Tutkielmassa k\u00e4yd\u00e4\u00e4n l\u00e4pi keskeisi\u00e4 kuluttajakeskeisen\r\ntuotetietoja hy\u00f6dynt\u00e4v\u00e4n mobiilimarkkinoinnin suunnittelun ja toteutukseen\r\nliittyvi\u00e4 osia. Kuluttajan asenteet, luottamus, hy\u00f6ty ja tyytyv\u00e4isyys\r\novat mobiilimarkkinoinnin omaksumiseen vaikuttavia tekij\u00f6it\u00e4, joihin perustuu\r\nmy\u00f6s alan ajankohtainen kuluttajak\u00e4ytt\u00e4ytymisen tutkimus. Kuluttajan asema\r\nostop\u00e4\u00e4t\u00f6ksi\u00e4 ja valintoja teht\u00e4ess\u00e4 on helpottunut entisest\u00e4\u00e4n, koska tietoa on\r\nhelppo hakea ja lukea riippumatta ajasta tai paikasta. Ostosp\u00e4\u00e4t\u00f6st\u00e4 teht\u00e4ess\u00e4\r\ntuotteeseen liittyv\u00e4n informaation arvo kasvaa, kun saatavilla on k\u00e4ytt\u00f6kelpoista\r\nja helposti hankittavaa tietoa tuotteesta tai palvelusta. Tuotekohtainen informaatio\r\nsis\u00e4lt\u00e4\u00e4 ostop\u00e4\u00e4t\u00f6kseen merkitt\u00e4v\u00e4sti vaikuttavia tekij\u00f6it\u00e4. Informaation\r\nvaikutusta ostop\u00e4\u00e4t\u00f6kseen voidaan tehostaa sosiaalisen median, tuotearviointien,\r\ntuotteen ominaisuuksien, suosittelujen, hintavertailun ja tarjouksien avulla.\r\nT\u00e4ss\u00e4 tutkielmassa selvitet\u00e4\u00e4n mit\u00e4 mobiilimarkkinoinnilla tarkoitetaan ja perehdyt\u00e4\u00e4n\r\ntuotetietoja hy\u00f6dynt\u00e4viin suositteluj\u00e4rjestelmiin, joilla voidaan vaikuttaa\r\nkuluttajan valintaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2014-06-02T07:48:48Z\nNo. of bitstreams: 1\nTuukka Korhonen.pdf: 472063 bytes, checksum: da296c3050f81d02b568fb148129dabc (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-06-02T07:48:48Z (GMT). No. of bitstreams: 1\nTuukka Korhonen.pdf: 472063 bytes, checksum: da296c3050f81d02b568fb148129dabc (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiiliekosysteemi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiililaite", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiilimarkkinointi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiilimainonta", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tuotetieto", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suositteluj\u00e4rjestelm\u00e4", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajakeskeinen tuotetietoja hy\u00f6dynt\u00e4v\u00e4 mobiilimarkkinointi", "language": "fi", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201406021889", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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