The relationship between brand love and positive word of mouth

Bibliographic Details
Main Author:	Kiuru, Katrine
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2014
Subjects:	brand love consumer-brand relationship word of mouth online word of mouth brändit viraalimarkkinointi digitaalinen markkinointi
Online Access:	https://jyx.jyu.fi/handle/123456789/43560

The relationship between brand love and positive word of mouth by Kiuru, Katrine

Published 2014

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis