_version_ 1780992750783561728
annif_keywords_txtF_mv brands viral marketing digital marketing human relations branding
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p23851 http://www.yso.fi/onto/yso/p24254 http://www.yso.fi/onto/yso/p23942 http://www.yso.fi/onto/yso/p6936 http://www.yso.fi/onto/yso/p25981
author Kiuru, Katrine
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Markkinointi Marketing 20423
author_facet Kiuru, Katrine Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Markkinointi Marketing 20423 Kiuru, Katrine
author_sort Kiuru, Katrine
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
first_indexed 2023-03-22T10:00:49Z
format Pro gradu
format_ext_str_mv Opinnäyte Pro gradu
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>The relationship between brand love and positive word of mouth</title><creator>Kiuru, Katrine</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">brand love</subject><subject type="other">consumer-brand relationship</subject><subject type="other">word of mouth</subject><subject type="other">online word of mouth</subject><subject type="yso">br&#xE4;ndit</subject><subject type="yso">viraalimarkkinointi</subject><subject type="yso">digitaalinen markkinointi</subject><available>2014-05-26T12:41:14Z</available><issued>2014</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master&#x2019;s thesis</type><identifier type="other">oai:jykdok.linneanet.fi:1435908</identifier><identifier type="uri">https://jyx.jyu.fi/handle/123456789/43560</identifier><identifier type="urn">URN:NBN:fi:jyu-201405261831</identifier><language type="iso">eng</language><rights lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights lang="fi">Julkaisu on tekij&#xE4;noikeuss&#xE4;&#xE4;nn&#xF6;sten alainen. Teosta voi lukea ja tulostaa henkil&#xF6;kohtaista k&#xE4;ytt&#xF6;&#xE4; varten. K&#xE4;ytt&#xF6; kaupallisiin tarkoituksiin on kielletty.</rights><rights type="accesslevel" lang="fi">openAccess</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201405261831</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/43560/4/URN-NBN-fi-jyu-201405261831.pdf" name="URN-NBN-fi-jyu-201405261831.pdf" type="application/pdf" length="354218" sequence="4"/><recordID>123456789_43560</recordID></qualifieddc>
hierarchy_parent_title Institutional Repository
id jyx.123456789_43560
institution JYU
language eng
last_indexed 2023-07-03T20:14:30Z
main_date 2014-01-01T00:00:00Z
main_date_str 2014
media_type_str_mv 0/application/ 1/application/pdf/
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/43560\/4\/URN-NBN-fi-jyu-201405261831.pdf","text":"URN-NBN-fi-jyu-201405261831.pdf","source":"jyx","mediaType":"application\/pdf"}
publication_first_indexed 2014-03-22T10:00:49Z
publishDate 2014
record_format qdc
source_str_mv jyx
spellingShingle Kiuru, Katrine The relationship between brand love and positive word of mouth brand love consumer-brand relationship word of mouth online word of mouth brändit viraalimarkkinointi digitaalinen markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_43560&index=0&size=large
title The relationship between brand love and positive word of mouth
title_full The relationship between brand love and positive word of mouth
title_fullStr The relationship between brand love and positive word of mouth The relationship between brand love and positive word of mouth
title_full_unstemmed The relationship between brand love and positive word of mouth The relationship between brand love and positive word of mouth
title_short The relationship between brand love and positive word of mouth
title_sort relationship between brand love and positive word of mouth
title_txtP The relationship between brand love and positive word of mouth
topic brand love consumer-brand relationship word of mouth online word of mouth brändit viraalimarkkinointi digitaalinen markkinointi
topic_facet brand love brändit consumer-brand relationship digitaalinen markkinointi online word of mouth viraalimarkkinointi word of mouth
url https://jyx.jyu.fi/handle/123456789/43560 http://www.urn.fi/URN:NBN:fi:jyu-201405261831
work_keys_str_mv AT kiurukatrine relationshipbetweenbrandloveandpositivewordofmouth AT kiurukatrine therelationshipbetweenbrandloveandpositivewordofmouth