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[{"key": "dc.contributor.author", "value": "Eirola, Lauri", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-05-26T11:40:13Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-05-26T11:40:13Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43558", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman tavoitteena on pohtia, millaisilla tavoilla kirjallisuutta ja kirjatuotetta voidaan kehitt\u00e4\u00e4 vastaamaan muuttuvien kirjamarkkinoiden vaatimuksiin. Tarkoituksena ei ole rakentaa valmista kirjatuotetta vaan tuoda esiin joitakin keinoja, joilla kirjatuotteen mahdollisuuksia voidaan tutkia. Tutkimuskysymys on: \"Miten kirjatuotteita voidaan kehitt\u00e4\u00e4 vastaamaan kirja-alan muutospaineisiin?\" Tutkimuskysymyksen alakysymykseksi nousee: \"Millaisia kehitetyt kirjatuotteet voisivat olla?\"\n\nKeskeisiksi teorioiksi valikoituvat sinisen meren strategia (Kim & Mauborgen 2006), kybertekstiteoria (mm. Aarseth 1997; Eskelinen 2002) ja kybertekstitypologia (Aarseth 1997). Kybertekstitypologian avulla muodostetaan nelj\u00e4 mediapositiota: perinteinen romaani, metafiktiivinen ryhm\u00e4romaani, skenaarioleikittely ja paranoidinen tekstiseikkailu. Mediapositioiden arvo uudenlaisina kirjatuotteina arvioidaan hyv\u00e4n sinisen meren strategian kriteereill\u00e4, joita ovat erilaisuus, painopiste ja mieleenpainuva motto.\n\nTutkimustulokset osoittavat, ett\u00e4 kirjatuotteita voidaan kehitt\u00e4\u00e4 kybertekstitypologian avulla. Kehitetyt mediapositiot voivat toimia pohjana uudenlaisille kirjatuotteille. Kolme uutta mediapositiota \u2013 metafiktiivinen ryhm\u00e4romaani, skenaarioleikittely ja paranoidinen tekstiseikkailu \u2013 lienev\u00e4t toteutettavissa. Jotta kirjatuotteen mahdollisuuksia voitaisiin kartoittaa laajemmin, teoreettista viitekehyst\u00e4 olisi hyv\u00e4 laajentaa kybertekstiteorian ulkopuolelle. Jatkotutkimusehdotuksena esitet\u00e4\u00e4n, ett\u00e4 yleis\u00f6n, mediumin ja genren k\u00e4sitteet tuodaan mukaan sinisten merien hahmotteluun, tutkimusta laajennetaan lukijatutkimukseen sek\u00e4 asiantuntijahaastatteluihin ja kirjatuotteen mahdollisuuksia tutkitaan my\u00f6s kirjoittamalla tekstej\u00e4 k\u00e4yt\u00e4nn\u00f6ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Lauri Eirola (laaneiro) on 2014-05-26 11:40:13.050169. Form: Kandin tutkielma -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-05-26T11:40:13Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201405261829.pdf: 573793 bytes, checksum: a0b35cd7bb0fa4a921f48304cdacf698 (MD5)\nlicense.html: 5025 bytes, checksum: 1e81680e898cb488c4bb6e9e54febf22 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-05-26T11:40:13Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201405261829.pdf: 573793 bytes, checksum: a0b35cd7bb0fa4a921f48304cdacf698 (MD5)\nlicense.html: 5025 bytes, checksum: 1e81680e898cb488c4bb6e9e54febf22 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "27", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kirjatuote", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kyberteksti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kybertekstiteoria", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kybertekstitypologia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mediapositio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sininen meri", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sinisen meren strategia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kybertekstin siniset meret : kirjatuotteen mahdollisuuksia kybertekstiteorian n\u00e4k\u00f6kulmasta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201405261829", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Kirjallisuus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-05-26T11:40:14Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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