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[{"key": "dc.contributor.author", "value": "Hein\u00e4nen, Miia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-04-29T14:13:07Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-04-29T14:13:07Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43298", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Vaikka kirjailijabr\u00e4ndi on kustannusalalla keskeinen ilmi\u00f6, tieteellisess\u00e4 tutkimuksessa sit\u00e4 on k\u00e4sitelty hyvin v\u00e4h\u00e4n. T\u00e4m\u00e4n tutkimuksen ensimm\u00e4inen tutkimuskysymys onkin, millaisena ilmi\u00f6n\u00e4 kirjailijabr\u00e4ndi kustannusalaa k\u00e4sittelev\u00e4ss\u00e4 kirjallisuudessa n\u00e4hd\u00e4\u00e4n. Toinen tutkimuskysymys on, millaisin keinoin kirjailijan br\u00e4ndi\u00e4 rakennetaan kirjankansissa, sill\u00e4 kirjankansia pidet\u00e4\u00e4n merkitt\u00e4v\u00e4n\u00e4 osana kirjan markkinointia.\n\nTutkimuksessa tarkastellaan sis\u00e4ll\u00f6nanalyysin keinoin bestseller-kirjailija Riikka Pulkkisen br\u00e4ndin rakentumista h\u00e4nen kirjoittamiensa kirjojen kansissa. Analyysin viitekehyksen\u00e4 k\u00e4ytet\u00e4\u00e4n kirjankansien genre\u00e4 sek\u00e4 listausta kirjojen myyntiin vaikuttavista tekij\u00f6ist\u00e4. Yhten\u00e4inen tapa ilment\u00e4\u00e4 kansien genrelle tyypillisi\u00e4 piirteit\u00e4 n\u00e4ytt\u00e4ytyy aineiston valossa merkitt\u00e4v\u00e4n\u00e4 tekij\u00e4n\u00e4 br\u00e4ndin ja br\u00e4ndiuskollisuuden rakentamisen kannalta. Kansiteksteiss\u00e4 esiintyvist\u00e4 teemoista t\u00e4rkeimpin\u00e4 nousevat esille lukijakunta ja huomio, aiempi menestys sek\u00e4 tekstin laatu.\n\nKustannusalaa k\u00e4sittelev\u00e4ss\u00e4 kirjallisuudessa kirjailijan br\u00e4ndi\u00e4 pidet\u00e4\u00e4n arvokkaana. Kirjailijan roolin muuttumisesta ja esimerkiksi medioitumisesta kirjoitetaan paljon, ja kirjailijabr\u00e4ndi\u00e4 olisikin jatkossa mielek\u00e4st\u00e4 tarkastella kirjankansia laajemmassa kontekstissa. My\u00f6s kirjankansissa tapahtuvaa br\u00e4nd\u00e4yst\u00e4 olisi hyv\u00e4 tarkastella laajempaa aineistoa hy\u00f6dynt\u00e4en.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hein\u00e4nen (miijohhe) on 2014-04-29 14:13:07.394730. Form: Kandin tutkielma -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-04-29T14:13:07Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201404291595.pdf: 168847 bytes, checksum: 2bcd0ee42d19a3159734789a222b7955 (MD5)\nlicense.html: 5045 bytes, checksum: 2517749c6e678e47892ad97c022778c0 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-04-29T14:13:07Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201404291595.pdf: 168847 bytes, checksum: 2bcd0ee42d19a3159734789a222b7955 (MD5)\nlicense.html: 5045 bytes, checksum: 2517749c6e678e47892ad97c022778c0 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "20", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4ndit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4nd\u00e4ys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kirjailijat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kirjailijabr\u00e4ndi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kirjankannet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kirjailijabr\u00e4ndi kustannusalan ilmi\u00f6n\u00e4 ja Riikka Pulkkisen kirjailijabr\u00e4ndin rakentuminen kirjankansissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201404291595", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-04-29T14:13:08Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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