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[{"key": "dc.contributor.author", "value": "Manninen, Sakari", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-04-25T13:52:34Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-04-25T13:52:34Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1353255", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43287", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 pro gradu on katsaus sosiaalisen median ty\u00f6kaluista, joilla viitataan erilaisiin vuorovaikutteisiin internetiss\u00e4 toimiviin palveluihin. Tutkimus m\u00e4\u00e4rittelee sosiaalisen median teknologiasidonnaisena ja k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isen\u00e4 ilmi\u00f6n\u00e4, johon liittyy palveluiden k\u00e4yt\u00f6n yhteis\u00f6llinen luonne. Palvelukategoriat, joihin termill\u00e4 voidaan viitata, jakautuvat t\u00e4m\u00e4n tutkimuksen osalta blogeihin, verkostopalveluihin, virtuaalisiin maailmoihin, yhteisty\u00f6perusteisiin projekteihin ja sis\u00e4lt\u00f6yhteis\u00f6ihin. N\u00e4it\u00e4 palveluita tarkastellaan niiden k\u00e4ytt\u00f6luonteen, k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isyyden ja reaaliaikaisuuden mukaan. Muita palveluihin liittyvi\u00e4 mekanismeja ovat esimerkiksi linkitt\u00e4minen, metadata ja suositteluj\u00e4rjestelm\u00e4t, joita k\u00e4ytt\u00e4j\u00e4t voivat hy\u00f6dynt\u00e4\u00e4 sis\u00e4lt\u00f6jen jakamisessa. Ty\u00f6n empiirinen osuus keskittyy tutkimaan erilaisten mekanismien tehokkuutta sis\u00e4ll\u00f6n jakamisessa Suomen suosituimmissa sosiaalisen median palveluissa. N\u00e4ihin suosituimpiin palveluihin lukeutuvat Youtube, Facebook, Twitter, Blogger ja Imgur. Tulokset osoittavat, ett\u00e4 metadatan k\u00e4ytt\u00f6 ja sis\u00e4lt\u00f6jen linkitt\u00e4minen palvelusta toiseen auttaa saamaan sis\u00e4ll\u00f6ille n\u00e4kyvyytt\u00e4 esimerkiksi hakukoneissa ja palveluiden sosiaalisissa verkostoissa. Jakaminen itsess\u00e4\u00e4n ei kuitenkaan takaa jaetuille sis\u00e4ll\u00f6ille tarkastelukertoja. Esimerkiksi videon lataaminen Youtubeen ja linkitt\u00e4minen Bloggeriin voi j\u00e4\u00e4d\u00e4 helposti huomiotta, mutta oman sosiaalisen verkoston hy\u00f6dynt\u00e4minen esimerkiksi Facebookissa voi olla huomattavasti tehokkaampaa. Poikkeuksen suhteessa videoihin tekev\u00e4t kuitenkin valokuvat, jotka saavat enemm\u00e4n katselukertoja nimett\u00f6m\u00e4sti, kaikille julkisesti jaettuna esimerkiksi Imgurissa. Sis\u00e4lt\u00f6jen jakamisen tehokkuus riippuu pitk\u00e4lti palvelun k\u00e4ytt\u00f6luonteesta, k\u00e4ytt\u00e4j\u00e4n omasta sosiaalisesta verkostosta ja my\u00f6s sis\u00e4lt\u00f6formaatista. Tulokset osoittavat my\u00f6s, ett\u00e4 sis\u00e4lt\u00f6jen laatu, kuten aiheen kiinnostavuus, voi vaikuttaa p\u00e4\u00e4t\u00f6kseen kuluttaa jaettua sis\u00e4lt\u00f6\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This Master\u2019s Thesis gives a view on social media tools and the mechanisms to share user-created content within them. The main focus, social media tools, refers to a varied set of social media services. The study defines social media as technology-related and user-oriented phenomenon which is associated with collective nature. Technology-related aspect of social media can refer to different types of services which fall in multiple categories such as blogs, network services, virtual worlds, collaboration-based projects and content communities. Additionally, these services are studied on the basis of their nature of user-oriented approach, functionality and degree of synchronicity. Other area of interest lies on mechanisms, f. ex. linking, adding metadata and recommendation services, which users can utilize to share and consume the content they have created. The empirical part focused mainly to investigate efficiency of different mechanisms to sharing content on the most popular social media services in Finland which include Youtube, Facebook, Twitter, Blogger and Imgur. The findings show that sharing content (videos or photos) publicly alone in Youtube, Blogger or Twitter doesn\u2019t necessarily equal to wider exposure of the content but rather often demands harnessing the benefits of user\u2019s own social network, f. ex. sharing the link on Facebook to get more views. Exception to this are photos, which gained more views in relation to videos when they were shared with metadata on photo service Imgur. The efficiency on content sharing seems to depend on the nature of the service, user\u2019s own social network and form of the content. To a certain degree, findings also show that quality of content (theme) affect to willingness to watch links.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Sakari Manninen (jysamann) on 2014-04-25 13:52:33.694824. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-04-25T13:52:34Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201404251581.pdf: 1943229 bytes, checksum: 86f14b05e447e189dfcd901bbeafb2f0 (MD5)\nlicense.html: 4915 bytes, checksum: 87e4bfe26eeea15bc95928ba742ae2f3 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-04-25T13:52:34Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201404251581.pdf: 1943229 bytes, checksum: 86f14b05e447e189dfcd901bbeafb2f0 (MD5)\nlicense.html: 4915 bytes, checksum: 87e4bfe26eeea15bc95928ba742ae2f3 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (76 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalisen median ty\u00f6kalut", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "osallistuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4lt\u00f6jen jakaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "metadata", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalisen median ty\u00f6kalut ja k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isen sis\u00e4ll\u00f6n jakaminen", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201404251581", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Tietojenk\u00e4sittelytieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Computer Science and Information Systems", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-04-25T13:52:35Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": 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"metadata", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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