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[{"key": "dc.contributor.author", "value": "Viherkoski, Emilia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-04-24T07:10:31Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-04-24T07:10:31Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1340890", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43264", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 julkisyhteis\u00f6n saamaa mediajulkisuutta\r\npaikallistasolla sek\u00e4 tarkastella tehtyjen viestinn\u00e4n linjausten n\u00e4kymist\u00e4 julkisyhteis\u00f6n\r\nviestinn\u00e4ss\u00e4. Tapaustutkimuksen kohteena oli Keski-Suomen elinkeino-, liikenne- ja\r\nymp\u00e4rist\u00f6keskus (ELY-keskus). Ty\u00f6ss\u00e4 selvitettiin ELY-keskuksen mediav\u00e4litteist\u00e4\r\njulkisuuskuvaa printtimediassa sek\u00e4 organisaation viestinn\u00e4lleen asetettujen tavoitteiden\r\ntoteutumista lehdist\u00f6tiedotteissa. Tutkimusongelmana oli selvitt\u00e4\u00e4, millainen julkisuuskuva\r\nELY-keskuksesta muodostuu Keski-Suomen paikallis- ja maakuntalehdiss\u00e4 vuonna 2012.\r\nTutkimuksen tavoitteena oli analysoida viestinn\u00e4n nykytilannetta, jotta ELY-keskus voi\r\njatkossa kehitt\u00e4\u00e4 omaa viestint\u00e4\u00e4ns\u00e4 ja viestiens\u00e4 n\u00e4kymist\u00e4 relevanteille tahoille.\r\n\r\nTutkimusaineisto koostui Keski-Suomen maakunta- ja paikallislehdist\u00e4, ELY-keskuksen\r\nlehdist\u00f6tiedotteista sek\u00e4 ELY-keskuksen viestint\u00e4strategiasta. Aineisto ker\u00e4ttiin manuaalisesti aikav\u00e4lill\u00e4 1.1.2012\u201331.12.2012. Tutkimuskysymyksiin pyrittiin vastaamaan m\u00e4\u00e4r\u00e4llisen analyysin sek\u00e4 laadullisen sis\u00e4ll\u00f6nanalyysin avulla.\r\n\r\nTutkimustulosten pohjalta voitiin todeta ELY-keskuksen n\u00e4kyvyyden olleen\r\ntutkimusajanjaksolla runsasta ja uutispainotteista. ELY-keskuksen mediav\u00e4litteinen\r\njulkisuuskuva kiteytettiin neutraaliksi ja k\u00e4rkk\u00e4\u00e4ksi. ELY-keskuksen tiedotteet ylittiv\u00e4t\r\ntutkimusajanjaksolla median uutiskynnyksen verrattain hyvin, mutta puutteita havaittiin ELYkeskuksen viestinn\u00e4lleen asettamiensa tavoitteiden n\u00e4kymisess\u00e4 mediaviestinn\u00e4ss\u00e4. Tehdyn\r\ntutkimuksen perusteella ELY-keskuksen viestinn\u00e4n kehityskohteita l\u00f6ydettiin viestin\r\nselkeytt\u00e4misest\u00e4 sek\u00e4 strategisten linjausten kiteytt\u00e4misest\u00e4. Sen, mit\u00e4 median halutaan viesti\u00e4, tulisi n\u00e4ky\u00e4 organisaation omassa viestinn\u00e4ss\u00e4 selke\u00e4mmin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Emilia Viherkoski (emmepavi) on 2014-04-24 07:10:30.563863. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-04-24T07:10:31Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201404241561.pdf: 1220488 bytes, checksum: 85fd3eb589a1376cc778a12e47c98a03 (MD5)\r\nlicense.html: 4953 bytes, checksum: f1dc9a2b584219b796af3deb6053ace5 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-04-24T07:10:31Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201404241561.pdf: 1220488 bytes, checksum: 85fd3eb589a1376cc778a12e47c98a03 (MD5)\r\nlicense.html: 4953 bytes, checksum: f1dc9a2b584219b796af3deb6053ace5 (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (123 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Keski-Suomen elinkeino-, liikenne- ja ymp\u00e4rist\u00f6keskus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Julkisyhteis\u00f6n mediav\u00e4litteinen julkisuuskuva : Keski-Suomen elinkeino-, liikenne- ja ymp\u00e4rist\u00f6keskus", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201404241561", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-04-24T07:10:32Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkisuuskuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkisyhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elinkeino-, liikenne- ja ymp\u00e4rist\u00f6keskukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tiedotteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4strategiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Keski-Suomi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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