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[{"key": "dc.contributor.author", "value": "Al-Shammari, Hyatt", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Birkman, Henna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-04-23T15:35:17Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-04-23T15:35:17Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43261", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoitteena oli l\u00f6yt\u00e4\u00e4 keinoja, joiIla kehitt\u00e4\u00e4 kuntaviestint\u00e4\u00e4 kuntalaisten toivomaan suuntaan. Tutkimusongelmana oli miten kehitt\u00e4\u00e4 kuntaviestint\u00e4\u00e4 kuntalais-ten toivomaan suuntaan. Tutkimuksessa selvitettiin miten kuntaviestint\u00e4\u00e4 voidaan m\u00e4\u00e4-ritell\u00e4, mit\u00e4 kuntaviestint\u00e4 on ja mit\u00e4 kuntalaiset haluavat kunnan viestinn\u00e4lt\u00e4. \r\n\r\nTutkimuksen teoreettisessa osuudessa k\u00e4sitell\u00e4\u00e4n kuntaviestint\u00e4\u00e4 ja julkishallinnon viestint\u00e4\u00e4. Kuntaviestint\u00e4\u00e4 k\u00e4sitell\u00e4\u00e4n muun muassa tiedottamisen, osallistamisen, pa-lautteen merkityksellisyyden, kuntalaisen asiakkuuden, luottamuksen ja l\u00e4pin\u00e4kyvyy-den sek\u00e4 kuntaviestinn\u00e4n mediav\u00e4litteisyyden n\u00e4k\u00f6kulmista. \r\n\r\nTutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin teemahaastatteluja, jotka j\u00e4rjestettiin Jyv\u00e4skyl\u00e4ss\u00e4 tammi\u2013helmikuussa 2014. Teemahaastattelujen avulla kartoitettiin kuntalaisten koke-muksia ja toiveita kuntaviestinn\u00e4st\u00e4. \r\n\r\nKuntaviestint\u00e4\u00e4 m\u00e4\u00e4ritell\u00e4\u00e4n esimerkiksi vuorovaikutteisena toimintana, joka lis\u00e4\u00e4 kun-nan tehokkuutta sek\u00e4 kuntalaisten palveluna. T\u00e4rkeiksi teemoiksi nousi kunnan tiedot-taminen, kuntalaisten oma aktiivisuus, kunnan asioiden selke\u00e4 esitystapa, kunnan n\u00e4-kyvyys sosiaalisessa mediassa ja kasvokkaisviestint\u00e4 kunnan kanssa. Monet haasta-telluista haluaisivat keskustella enemm\u00e4n kunnan kanssa itse\u00e4\u00e4n kiinnostavista aiheis-ta. L\u00e4hes kaikki haastateltavat olivat kokeneet sek\u00e4 my\u00f6nteisi\u00e4 ett\u00e4 kielteisi\u00e4 vuorovai-kutustilanteita kunnan kanssa.\r\n\r\nTutkimustulosten pohjalta esitettiin kuntaviestinn\u00e4n kehitysideoita. Kunnan tulisi muun muassa tuoda tieto saataville ja ottaa tiedottamisessaan huomioon eri kohderyhm\u00e4t. Kuntalaiset tulisi kutsua keskustelemaan ja osallistumaan p\u00e4\u00e4t\u00f6ksentekoon aikaisessa vaiheessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Hyatt Al-Shammari (hychals) on 2014-04-23 15:35:17.272154. Form: Kandin tutkielma -lomake (2 tekij\u00e4\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake-2-tekijaa). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-04-23T15:35:17Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201404231558.pdf: 320861 bytes, checksum: f15b1b31d7c4d71d5036d69df51fd383 (MD5)\r\nlicense.html: 5467 bytes, checksum: 3659eaafa0aec82fd6bad1a1fbbde4a7 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-04-23T15:35:17Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201404231558.pdf: 320861 bytes, checksum: f15b1b31d7c4d71d5036d69df51fd383 (MD5)\r\nlicense.html: 5467 bytes, checksum: 3659eaafa0aec82fd6bad1a1fbbde4a7 (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "14", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Kuntaviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4toive", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuntalainen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tiedottaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "aktiivisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuuleeko kunta : kartoitus kuntalaisten viestint\u00e4toiveista", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201404231558", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-04-23T15:35:18Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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