| fullrecord |
[{"key": "dc.contributor.author", "value": "Heinonen, Otto", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-04-16T17:12:03Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-04-16T17:12:03Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1317494", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43236", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viime vuosikymmenin\u00e4 yritysten yhteiskuntavastuullinen toiminta on lis\u00e4\u00e4ntynyt huomattavasti (Lee 2008, 54). Keskustelu yhteiskuntavastuusta on nostanut my\u00f6s yritysten sidosryhmien odotuksia yrityksi\u00e4 kohtaan, ja yritysten toimintaa arvioidaan entist\u00e4 enemm\u00e4n vastuullisuuden n\u00e4k\u00f6kulmasta (Bhattacharya, Korschun & Sen 2008, 257). Saavuttaakseen yhteiskuntavastuusta kilpailuetua, yritysten on tunnistettava sidosryhmien odotukset vastuullisuudesta ja t\u00e4ytett\u00e4v\u00e4 v\u00e4hint\u00e4\u00e4n odotusten minimitaso (ks. Olkkonen & Luoma-aho 2011, 13). Yhteiskuntavastuun tutkimus on lis\u00e4\u00e4ntynyt, mutta pankkien yhteiskuntavastuuta on tutkittu v\u00e4h\u00e4n. T\u00e4ss\u00e4 tutkimuksessa tutkittiin pankkien yhteiskuntavastuuta yhteis\u00f6viestinn\u00e4n n\u00e4k\u00f6kulmasta. Tutkimuksessa selvitettiin, millainen merkitys suomalaisten pankkien yhteiskuntavastuulla on niiden maineelle.\n\nMainetutkimuksen teoriapohjana sovellettiin Five spheres of reputation -luokittelua (Luoma-aho & Nordfors 2009). Tutkimuksessa tutkittiin Suomessa toimivien pankkien ja sidosryhmien n\u00e4kemyksi\u00e4 pankkien maineesta ja pankkien yhteiskuntavastuullisuudesta. Lis\u00e4ksi luodattiin verkkosis\u00e4lt\u00f6\u00e4, kuten blogeja ja verkkokeskusteluja. Tutkimus toteutettiin p\u00e4\u00e4osin laadullisena.\n\nTutkimuksen tuloksissa ilmeni, ett\u00e4 pankin sidosryhm\u00e4t odottavat pankilta eritoten hyv\u00e4\u00e4 palvelua, vakavaraisuutta ja luotettavuutta. N\u00e4m\u00e4 ovat pankkien vastuullisuudelle asetetut sidosryhmien minimivaatimukset. Asiakkaat ovat kiinnostuneita pankkien yhteiskuntavastuullisuudesta jossakin m\u00e4\u00e4rin, mutta yhteiskuntavastuu ei ole tekij\u00e4, joka saisi asiakkaat valitsemaan pankkiaan. Asiakkailla ei ole kovin tarkkaa n\u00e4kemyst\u00e4 pankin vastuullisuudesta. Tuloksia voidaan pit\u00e4\u00e4 samansuuntaisina, kuin aiemmin toteutettujen suomalaisten pankkien yhteiskuntavastuun tutkimuksia (ks. Koivuporras 2006; 2008). Pankkien kannattaisi toteuttaa vastuullisuusviestint\u00e4\u00e4ns\u00e4 sidosryhmien odotuksia my\u00f6t\u00e4illen.\n\nJatkossa yhteiskuntavastuun merkityst\u00e4 maineeseen olisi mielenkiintoista tutkia finanssikriisin j\u00e4lkeen sek\u00e4 m\u00e4\u00e4r\u00e4llisen tutkimuksen keinoin, jolloin aihetta voitaisiin tutkia tarkemmin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Otto Heinonen (otmahein) on 2014-04-16 17:12:02.621850. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-04-16T17:12:03Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201404161534.pdf: 851385 bytes, checksum: 5d46cf47bd2cd3de2e90be120a3246cf (MD5)\nlicense.html: 4895 bytes, checksum: 535ecc576703881aa060e98d6d7ab695 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-04-16T17:12:03Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201404161534.pdf: 851385 bytes, checksum: 5d46cf47bd2cd3de2e90be120a3246cf (MD5)\nlicense.html: 4895 bytes, checksum: 535ecc576703881aa060e98d6d7ab695 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (145 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Yhteiskuntavastuu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vastuu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tiedotus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaatioviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pankki", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maine", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "finanssikriisi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yhteiskuntavastuun merkitys suomalaisten pankkien maineelle", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201404161534", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-04-16T17:12:03Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tiedotus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatioviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pankit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maine", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "finanssikriisit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|