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[{"key": "dc.contributor.author", "value": "Sointu, Elsa", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-04-14T08:54:43Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-04-14T08:54:43Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1312839", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43215", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tarkastellaan wellness-kuluttamista Suomessa. Wellneksell\u00e4 viitataan ty\u00f6ss\u00e4 k\u00e4sitteeseen, jossa yhdistyy el\u00e4myksiin kuluttaminen, esteettisyyden korostuminen ja el\u00e4m\u00e4ntyylien tavaroituminen, jotka n\u00e4kyv\u00e4t yhteiskunnassa sek\u00e4 terveyteen ett\u00e4 ulkon\u00e4k\u00f6\u00f6n panostamisena. Ty\u00f6n tarkoituksena on tutkia suomalaisten asenteita wellnekseen ja etsi\u00e4 asenteiden taustalla vaikuttavia tekij\u00f6it\u00e4. \r\n\r\nAineistona tutkielmassa hy\u00f6dynnet\u00e4\u00e4n ERIKA 2020, Erikoiskaupan tulevaisuuskuva vuoteen 2020 -hankkeeseen ker\u00e4tty\u00e4 survey-aineistoa (n=1641). Aineisto selvitt\u00e4\u00e4 kuluttamista ja kulutusasenteita. T\u00e4ss\u00e4 tutkielmassa on tarkastelussa aineiston 12 wellneksen kuluttamista koskevaa asennev\u00e4itt\u00e4m\u00e4\u00e4. Tutkimusmetodina ty\u00f6ss\u00e4 toimivat faktorianalyysi ja varianssianalyysi, joista faktorianalyysi\u00e4 k\u00e4ytet\u00e4\u00e4n asenteiden kuvailussa ja varianssianalyysi toimii asenteiden selitt\u00e4misess\u00e4 aineiston taustamuuttujilla.\r\n\r\nTuloksista k\u00e4y ilmi, ett\u00e4 terveyteen ja hyvinvointiin kuluttavista muodostuu oma asenneulottuvuutensa ja ulkon\u00e4k\u00f6\u00f6n kuluttavat materialistiset hedonistit muodostavat toisen. Kuluttamista terveyteen ja hyvinvointiin selitt\u00e4v\u00e4t naissukupuoli, korkea ik\u00e4, korkeaksi koettu yhteiskuntaluokka ja korkeat tulot. Ulkon\u00e4k\u00f6\u00f6n kuluttamista ja hedonistista ja materialistista kulutusasennetta selitt\u00e4\u00e4 nuori ik\u00e4, korkeaksi koettu yhteiskuntaluokka, korkeat tulot ja yksin asuminen. Vaikuttaa silt\u00e4, ett\u00e4 wellness-ajattelu sellaisena, kun teoria antaisi olettaa, ei toteudu ainakaan t\u00e4m\u00e4n aineiston osalta. Tuloksia voidaan tulkita siten, ett\u00e4 terveydell\u00e4 ja ulkon\u00e4\u00f6ll\u00e4 n\u00e4ytt\u00e4\u00e4 olevan edelleen eri l\u00e4ht\u00f6kohdat kuluttamisessa suomalaisten keskuudessa. Terveytt\u00e4 ja ulkon\u00e4k\u00f6\u00e4 selitt\u00e4v\u00e4t tekij\u00e4t ovat osin samoja ja osin eri tekij\u00f6it\u00e4. Suomessa kuluttamista n\u00e4ytt\u00e4\u00e4 selitt\u00e4v\u00e4n selke\u00e4mmin yksil\u00f6\u00e4 koskevat tekij\u00e4t eik\u00e4 niin vahvasti kulttuurinen wellness-buumi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Elsa Sointu (elinsoin) on 2014-04-14 08:54:42.522636. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-04-14T08:54:43Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201404141513.pdf: 711557 bytes, checksum: ee50f192b9d02765c2f4f350d7991c2a (MD5)\r\nlicense.html: 4942 bytes, checksum: 06e4f4824e7728b953597c7cdc7fd057 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-04-14T08:54:43Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201404141513.pdf: 711557 bytes, checksum: ee50f192b9d02765c2f4f350d7991c2a (MD5)\r\nlicense.html: 4942 bytes, checksum: 06e4f4824e7728b953597c7cdc7fd057 (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (78 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "wellness", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kulutus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asenne", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "terveys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ulkon\u00e4k\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "el\u00e4m\u00e4ntyyli", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "el\u00e4mykset", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Wellness-kuluttaminen Suomessa : hyvinvointiin ja ulkon\u00e4k\u00f6\u00f6n panostaminen suomalaisten kulutusasenteissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", 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