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[{"key": "dc.contributor.author", "value": "Massinen, Anni", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-04-03T05:39:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-04-03T05:39:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43144", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Massinen, Anni \r\nMarkkinointi sosiaalisessa mediassa: blogien hy\u00f6dynt\u00e4minen yrityksen mainonnassa \r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2014, 31 s. \r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma \r\nOhjaaja: Koskelainen, Tiina \r\nSosiaalinen media yleistyy ja sen k\u00e4ytt\u00f6 arkip\u00e4iv\u00e4istyy koko ajan. Yh\u00e4 useammin my\u00f6s yritykset k\u00e4ytt\u00e4v\u00e4t sosiaalista mediaa markkinointikanavana viesti\u00e4kseen asiakkaidensa kanssa. Sosiaalisen median markkinointimahdollisuudet ovat viel\u00e4 melko tuntemattomia ja sit\u00e4 ei hy\u00f6dynnet\u00e4 yrityksen markkinoinnissa yht\u00e4 tehokkaasti, kuin perinteist\u00e4 mediaa. Tutkielma on toteutettu kirjallisuuskatsauksella ja siin\u00e4 tutkitaan, kuinka yritys voi hy\u00f6dynt\u00e4\u00e4 sosiaalista mediaa markkinointikanavana. Tutkielmassa perehdyt\u00e4\u00e4n tarkemmin blogeihin yrityksen mainonnassa. Sosiaalinen media tarjoaa monipuoliset mahdollisuudet markkinointiin ja yritykset voivat hy\u00f6dynt\u00e4\u00e4 n\u00e4it\u00e4 mahdollisuuksia edullisesti ja helposti. Sosiaalisen median luonteen mukaisesti p\u00e4\u00e4llimm\u00e4iseksi l\u00f6yd\u00f6kseksi nousivat keskustelut asiakkaiden ja yritysten v\u00e4lill\u00e4 ja n\u00e4iden merkitys asiakkaiden sitoutumiseen tuotteeseen ja yritykseen. Yritys voi k\u00e4ytt\u00e4\u00e4 mainonnan keinona yhteisty\u00f6- tai organisaatioblogia kommunikoidakseen asiakkaiden kanssa ja saadakseen mainonnan kohdennettua halutulle kohderyhm\u00e4lle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2014-04-03T05:39:26Z\nNo. of bitstreams: 1\nAnni Massinen.pdf: 448787 bytes, checksum: fa45704f4308a7dcde4bcd47638a987e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-04-03T05:39:26Z (GMT). No. of bitstreams: 1\nAnni Massinen.pdf: 448787 bytes, checksum: fa45704f4308a7dcde4bcd47638a987e (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointikanava", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "blogi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaatioblogi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteisty\u00f6blogi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Markkinointi sosiaalisessa mediassa: blogien hy\u00f6dynt\u00e4minen yrityksen mainonnassa", "language": "fi", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201404031457", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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