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[{"key": "dc.contributor.author", "value": "Sepp\u00e4nen, Pyry", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-03-18T10:33:40Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-03-18T10:33:40Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43083", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sepp\u00e4nen, Pyry \r\nMobiilimarkkinoinnin tavoitteet ja haasteet liiketoiminnan edist\u00e4misess\u00e4 \r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2014, 29 s. \r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatin tutkielma \r\nOhjaaja(t): Kankaanp\u00e4\u00e4, Irja \r\nT\u00e4ss\u00e4 tutkimuksessa perehdyt\u00e4\u00e4n mobiilimarkkinointiin osana organisaation markkinointistrategiaa. Tutkimus on toteutettu kirjallisuuskatsauksena aiheen ymp\u00e4rilt\u00e4 tehtyjen tutkimusten perusteella. Tavoitteena on luoda lukijalle k\u00e4sitys mobiilimarkkinoinnin tavoitteista ja keskeisimmist\u00e4 haasteista. Tutkimuksen alussa m\u00e4\u00e4ritell\u00e4\u00e4n t\u00e4rkeimm\u00e4t k\u00e4sitteet, jotka ovat merkitt\u00e4v\u00e4ss\u00e4 osassa mobiilimarkkinoinnista puhuttaessa. K\u00e4sitteist\u00f6\u00f6n kuuluvat esimerkiksi mobiili, markkinointi, arvo sek\u00e4 tuote. K\u00e4sitteiden m\u00e4\u00e4rittelyn j\u00e4lkeen tutkielmassa perehdyt\u00e4\u00e4n mobiilimarkkinoinnin tyyppeihin sek\u00e4 sen tavoitteisiin. Markkinointityypit on jaettu push ja pull\u2013markkinointiin, tavoitteet puolestaan pit\u00e4v\u00e4t sis\u00e4ll\u00e4\u00e4n esimerkiksi br\u00e4ndin tunnettuuden parantamisen, myynnin edist\u00e4misen sek\u00e4 kuluttajatietojen ker\u00e4\u00e4misen. T\u00e4m\u00e4n j\u00e4lkeen tutkimuksessa siirryt\u00e4\u00e4n k\u00e4sittelem\u00e4\u00e4n mobiilimarkkinoinnin haasteita ja ongelmia. Haasteet liittyv\u00e4t esimerkiksi h\u00e4iritsevyyteen, yksityisyyteen sek\u00e4 arvon tuottamiseen. Tutkimuksen lopussa tutkimuksen sis\u00e4lt\u00f6 vedet\u00e4\u00e4n yhteen ja kirjoittaja esitt\u00e4\u00e4 omia pohdintojaan tutkimuksen aiheeseen liittyen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2014-03-18T10:33:40Z\nNo. of bitstreams: 1\nPyry Sepp\u00e4nen.pdf: 345419 bytes, checksum: 16fbdb089b858c85b4c97e72d9f14547 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-03-18T10:33:40Z (GMT). No. of bitstreams: 1\nPyry Sepp\u00e4nen.pdf: 345419 bytes, checksum: 16fbdb089b858c85b4c97e72d9f14547 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiili,", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "arvo", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttaja", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Mobiilimarkkinoinnin tavoitteet ja haasteet liiketoiminnan edist\u00e4misess\u00e4", "language": "fi", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201403181360", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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