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[{"key": "dc.contributor.author", "value": "Alkkiom\u00e4ki, Outi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-03-08T08:12:32Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-03-08T08:12:32Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1310298", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43057", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman tarkoituksena on selvitt\u00e4\u00e4, kuinka Yhdysvaltojen vuoden 2012 presidentinvaalien ehdokkaat Barack Obama ja Mitt Romney pyrkiv\u00e4t vetoamaan naisyleis\u00f6\u00f6n. Tarkoituksena on pysty\u00e4 nime\u00e4m\u00e4\u00e4n kommunikaatiostrategioita, joita presidenttiehdokkaat k\u00e4ytt\u00e4v\u00e4t puheissaan. Tutkimuksen aineisto koostuu kahdesta ensimm\u00e4isest\u00e4 v\u00e4ittelyst\u00e4, joihin kandidaatit osallistuivat vuoden 2012 lopulla. Aineisto on rajattu naisia koskeviin puheenvuoroihin. \r\n\r\nPresidentinvaaleja edelt\u00e4viin v\u00e4ittelyihin liittyv\u00e4t l\u00e4heisesti vetoamisen ja v\u00e4ittelyiden k\u00e4sitteet, sek\u00e4 lis\u00e4ksi tutkimuksen kohteena oleva k\u00e4site yleis\u00f6. V\u00e4ittelytilanne noudattaa kysymys-vastaus -kaavaa, mutta antaa mahdollisuuden presidenttiehdokkaille k\u00e4ytt\u00e4\u00e4 puheenvuoroissansa jo ennalta mietittyj\u00e4 vastauksia sek\u00e4 argumentaatiostrategioita. T\u00e4m\u00e4 antaakin mielenkiintoisen l\u00e4ht\u00f6kohdan analyysiin. Analyysini perustuu van Eemerenin kehittelem\u00e4\u00e4n argumentaatioanalyysiin sek\u00e4 Windtin kriittiseen n\u00e4kemykseen presidentillisest\u00e4 retoriikasta.\r\n\r\nTutkimuksessa ilmeni, ett\u00e4 presidenttiehdokkaat kohdensivat argumentaatiotansa naisyleis\u00f6ihin suoralla tavalla. Ilmeni my\u00f6s, ett\u00e4 presidenttiehdokkaat k\u00e4yttiv\u00e4t hieman toisistaan poikkeavia argumentaatiostrategioita. Obama k\u00e4ytti erilaisia argumentaatiostrategioita laajemmin kuin Romney. My\u00f6s ehdokkaiden roolit olivat v\u00e4ittelyss\u00e4 esill\u00e4. Obama argumentoi keskustelua johtaen, ja Romney joutui v\u00e4ittelyn edetess\u00e4 altavastaajan asemaan. \r\n\r\nTutkimuksessa selvisi my\u00f6s, ett\u00e4 presidenttiehdokkaat esittiv\u00e4t naiset positiivisessa valossa ja liittiv\u00e4t naisiin positiivisia adjektiiveja. Toisaalta taas puheenvuoroissa kuvastuivat stereotyyppiset naisroolit. Van Eemerenin kehittelem\u00e4n metodin n\u00e4kemyksen mukaan monet presidenttiehdokkaiden argumentaatiotavoista kuuluivat argumentaatiovirheiden kategoriaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Outi Alkkiom\u00e4ki (oumaalkk) on 2014-03-08 08:12:32.381943. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-03-08T08:12:32Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201403081330.pdf: 284334 bytes, checksum: f1b5532c78b7fe77404c13284fdf872e (MD5)\r\nlicense.html: 4967 bytes, checksum: 38561170f4e78624105ec095778257bc (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-03-08T08:12:32Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201403081330.pdf: 284334 bytes, checksum: f1b5532c78b7fe77404c13284fdf872e (MD5)\r\nlicense.html: 4967 bytes, checksum: 38561170f4e78624105ec095778257bc (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (77 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Romney, Mitt", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Obama, Barack", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Appealing to women : a rhetoric analysis of Mitt Romney's and Barack Obama's election debates in the 2012 presidential election", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Rhetoric analysis of Mitt Romney's and Barack Obama's election debates in the 2012 presidential election", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201403081330", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-03-08T08:12:33Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "presidentinvaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "v\u00e4ittely", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "presidentit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston <a href=\"https://kirjasto.jyu.fi/kokoelmat/arkistotyoasema\">arkistoty\u00f6asemalta</a>.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "<br><br>The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival <a href=\"https://kirjasto.jyu.fi/collections/archival-workstation\">workstation</a> at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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