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[{"key": "dc.contributor.author", "value": "Boren, Kaisa", "language": null, "element": "contributor", "schema": "dc", "qualifier": "author"}, {"key": "dc.date.accessioned", "value": "2014-02-21T08:27:12Z", "language": null, "element": "date", "schema": "dc", "qualifier": "accessioned"}, {"key": "dc.date.available", "value": "2014-02-21T08:27:12Z", "language": null, "element": "date", "schema": "dc", "qualifier": "available"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "schema": "dc", "qualifier": "issued"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42997", "language": null, "element": "identifier", "schema": "dc", "qualifier": "uri"}, {"key": "dc.description.abstract", "value": "Suomalaisen teleoperaattorin DNA:n mainoskampanja nimelt\u00e4 DNA Verkkopakolaiset koostuu mainoksista, joissa ranskalainen perhe matkustaa Suomeen paremman tietoliikenneverkon per\u00e4ss\u00e4. T\u00e4m\u00e4n tutkimuksen aiheena on selvitt\u00e4\u00e4, millaisia ranskalaisiin kohdistuvia stereotypioita n\u00e4iss\u00e4 mainoksissa esiintyy, miss\u00e4 m\u00e4\u00e4rin ne vastaavat todellisuutta ja millaisen kuvan Ranskasta ne v\u00e4litt\u00e4v\u00e4t suomalaisille. \nEnsin ty\u00f6ss\u00e4 m\u00e4\u00e4ritell\u00e4\u00e4n stereotypia k\u00e4sitett\u00e4, mink\u00e4 j\u00e4lkeen pohditaan, millaisia stereotypioita Ranskasta oletetaan jo olevan. T\u00e4m\u00e4n j\u00e4lkeen perehdyt\u00e4\u00e4n tarkemmin mainoksiin ja eritell\u00e4\u00e4n niiss\u00e4 havaittuja stereotypioita luokitellen ne nelj\u00e4\u00e4n eri kategoriaan: ulkon\u00e4k\u00f6\u00f6n ja vaatetukseen, k\u00e4ytt\u00e4ytymiseen, ruokakulttuuriin ja liikenteeseen. Stereotypioiden havainnoinnissa ja niiden todenmukaisuuden m\u00e4\u00e4rittelyss\u00e4 hy\u00f6dynnet\u00e4\u00e4n sek\u00e4 kattavaa matkaopaskirjaa ett\u00e4 ranskalaiseen kulttuuriin ja tapoihin keskittyvi\u00e4 teoksia. Kyseenalaistamalla hyvinkin selkeit\u00e4 stereotypioita p\u00e4\u00e4dyt\u00e4\u00e4n lopulta siihen tulokseen, ett\u00e4 monet niist\u00e4 ovat perusteltavissa eiv\u00e4tk\u00e4 kaikki ole suinkaan t\u00e4ysin keksittyj\u00e4. Ty\u00f6n lopussa esitell\u00e4\u00e4n mainoksissa havaitut stereotypiat, jotka n\u00e4ytt\u00e4isiv\u00e4t olevan jossain m\u00e4\u00e4rin totuudenmukaisia.", "language": "fi", "element": "description", "schema": "dc", "qualifier": "abstract"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Kaisa Boren (kahebor) on 2014-02-21 08:27:11.510908. Form: Kandin tutkielma -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-02-21T08:27:12Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201402211267.pdf: 757261 bytes, checksum: d1b1f770f46c003887bcf00608864784 (MD5)\nlicense.html: 5005 bytes, checksum: 9c312962fee1ae52d3e03f3beb6cabd8 (MD5)", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-02-21T08:27:12Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201402211267.pdf: 757261 bytes, checksum: d1b1f770f46c003887bcf00608864784 (MD5)\nlicense.html: 5005 bytes, checksum: 9c312962fee1ae52d3e03f3beb6cabd8 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.format.extent", "value": "23", "language": "", "element": "format", "schema": "dc", "qualifier": "extent"}, {"key": "dc.language.iso", "value": "fra", "language": null, "element": "language", "schema": "dc", "qualifier": "iso"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "schema": "dc", "qualifier": null}, {"key": "dc.subject.other", "value": "stereotypiat", "language": "", "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "tapakulttuuri", "language": "", "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "ranskalaisuus", "language": "", "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "mainonta", "language": "", "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.title", "value": "Les st\u00e9r\u00e9otypes sur la France dans les publicit\u00e9s de l\u2019op\u00e9rateur DNA", "language": "", "element": "title", "schema": "dc", "qualifier": null}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "schema": "dc", "qualifier": null}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201402211267", "language": null, "element": "identifier", "schema": "dc", "qualifier": "urn"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "schema": "dc", "qualifier": "dcmitype"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "schema": "dc", "qualifier": "ontasot"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "schema": "dc", "qualifier": "ontasot"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.subject.discipline", "value": "Romance philology", "language": "en", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.subject.discipline", "value": "Romaaninen filologia", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.date.updated", "value": "2014-02-21T08:27:12Z", "language": null, "element": "date", "schema": "dc", "qualifier": "updated"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "schema": "dc", "qualifier": "coar"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "schema": "dc", "qualifier": "accesslevel"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "schema": "dc", "qualifier": "publication"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "schema": "dc", "qualifier": "url"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}]
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