Business model analysis on Android app stores

Viimeaikainen kasvu älypuhelimien ja tablettien käytössä on kasvattanut mobiilisovelluskauppojen suosiota. Tässä tutkimuksessa tarkastellaan Android-ekosysteemissä toimivien sovelluskauppojen liiketoimintamalleja ja niihin liittyviä strategisia tekijöitä. Tutkimus koostuu liiketoimintamalleja, alust...

Full description

Bibliographic Details
Main Author: Heikkinen, Lauri
Other Authors: Faculty of Information Technology, Informaatioteknologian tiedekunta, Tietojenkäsittelytieteiden laitos, Department of Computer Science and Information Systems, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2013
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/42815
_version_ 1826225771142709248
author Heikkinen, Lauri
author2 Faculty of Information Technology Informaatioteknologian tiedekunta Tietojenkäsittelytieteiden laitos Department of Computer Science and Information Systems University of Jyväskylä Jyväskylän yliopisto
author_facet Heikkinen, Lauri Faculty of Information Technology Informaatioteknologian tiedekunta Tietojenkäsittelytieteiden laitos Department of Computer Science and Information Systems University of Jyväskylä Jyväskylän yliopisto Heikkinen, Lauri Faculty of Information Technology Informaatioteknologian tiedekunta Tietojenkäsittelytieteiden laitos Department of Computer Science and Information Systems University of Jyväskylä Jyväskylän yliopisto
author_sort Heikkinen, Lauri
datasource_str_mv jyx
description Viimeaikainen kasvu älypuhelimien ja tablettien käytössä on kasvattanut mobiilisovelluskauppojen suosiota. Tässä tutkimuksessa tarkastellaan Android-ekosysteemissä toimivien sovelluskauppojen liiketoimintamalleja ja niihin liittyviä strategisia tekijöitä. Tutkimus koostuu liiketoimintamalleja, alustoja ja kaksisuuntaisia markkinoita käsittelevästä kirjallisuuskatsauksesta, sekä kuutta Android-sovelluskauppaa tarkastelevasta monitapaustutkimuksesta. Tutkimuksessa analysoidaan sovelluskauppojen ominaisuuksia ja menettelytapoja, joiden perusteella luodaan johtopäätöksiä liiketoimintamalleihin ja strategioihin liittyen. Valtaosa sovelluskauppojen tuloista saadaan sovelluskehittäjien kanssa tehtävästä tulojaosta. Koska sovelluskaupat ovat riippuvaisia sovelluskehittäjien saamista tuloista, sovelluskaupat pyrkivät tarjoamaan kehittäjille työkaluja, joilla voidaan parantaa sovellusten monetisointimahdollisuuksia. Sovelluskaupat myös pyrkivät turvaamaan tulonlähteensä pakottamalla tiettyjä menettelytapoja ja säädöksiä. Lisäksi, sovelluskauppojen laiteintegraatio on merkittävä kanava asiakkaiden saavuttamisessa. Voidaan myös todeta, että sovelluskauppojen tarjoamat kehittäjille suunnatut ohjelmointirajapinnat ja sovelluskehitys-työkalut ovat tärkeitä strategisia ja kilpailullisia tekijöitä. The recent growth in smart phone and tablet adoption has increased the popularity of mobile application stores, also known as app stores. This study examines the business models and underlying strategic factors of the app stores operating in the Android ecosystem. The study consists of a literature review on business models, two-sided markets and platforms, followed by a multiple-case study researching six Android app stores. The app store features and policies implemented by the studied app stores are analyzed in order to draw implications on business models and the underlying strategies. Effectively all of the app store’s revenues come from the revenue share retained from the developers. Due to this dependency on the developers, app stores aim to provide tools that improve the monetization possibilities for the applications. Moreover, these tools and the revenues attained by using them are protected by certain policies and regulating processes exerted by the app stores. Furthermore, the device integration of the app store appears to be an important channel for the studied app stores to reach the users. Finally, developer aimed APIs and SDKs provided by the app stores stand out as an important strategic and competitive factor.
first_indexed 2023-03-22T09:59:09Z
format Pro gradu
free_online_boolean 1
fullrecord [{"key": "dc.contributor.author", "value": "Heikkinen, Lauri", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-01-17T16:14:44Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-01-17T16:14:44Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1291258", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42815", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viimeaikainen kasvu \u00e4lypuhelimien ja tablettien k\u00e4yt\u00f6ss\u00e4 on kasvattanut mobiilisovelluskauppojen suosiota. T\u00e4ss\u00e4 tutkimuksessa tarkastellaan Android-ekosysteemiss\u00e4 toimivien sovelluskauppojen liiketoimintamalleja ja niihin liittyvi\u00e4 strategisia tekij\u00f6it\u00e4. Tutkimus koostuu liiketoimintamalleja, alustoja ja kaksisuuntaisia markkinoita k\u00e4sittelev\u00e4st\u00e4 kirjallisuuskatsauksesta, sek\u00e4 kuutta Android-sovelluskauppaa tarkastelevasta monitapaustutkimuksesta. Tutkimuksessa analysoidaan sovelluskauppojen ominaisuuksia ja menettelytapoja, joiden perusteella luodaan johtop\u00e4\u00e4t\u00f6ksi\u00e4 liiketoimintamalleihin ja strategioihin liittyen. Valtaosa sovelluskauppojen tuloista saadaan sovelluskehitt\u00e4jien kanssa teht\u00e4v\u00e4st\u00e4 tulojaosta. Koska sovelluskaupat ovat riippuvaisia sovelluskehitt\u00e4jien saamista tuloista, sovelluskaupat pyrkiv\u00e4t tarjoamaan kehitt\u00e4jille ty\u00f6kaluja, joilla voidaan parantaa sovellusten monetisointimahdollisuuksia. Sovelluskaupat my\u00f6s pyrkiv\u00e4t turvaamaan tulonl\u00e4hteens\u00e4 pakottamalla tiettyj\u00e4 menettelytapoja ja s\u00e4\u00e4d\u00f6ksi\u00e4. Lis\u00e4ksi, sovelluskauppojen laiteintegraatio on merkitt\u00e4v\u00e4 kanava asiakkaiden saavuttamisessa. Voidaan my\u00f6s todeta, ett\u00e4 sovelluskauppojen tarjoamat kehitt\u00e4jille suunnatut ohjelmointirajapinnat ja sovelluskehitys-ty\u00f6kalut ovat t\u00e4rkeit\u00e4 strategisia ja kilpailullisia tekij\u00f6it\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The recent growth in smart phone and tablet adoption has increased the popularity of mobile application stores, also known as app stores. This study examines the business models and underlying strategic factors of the app stores operating in the Android ecosystem. The study consists of a literature review on business models, two-sided markets and platforms, followed by a multiple-case study researching six Android app stores. The app store features and policies implemented by the studied app stores are analyzed in order to draw implications on business models and the underlying strategies. Effectively all of the app store\u2019s revenues come from the revenue share retained from the developers. Due to this dependency on the developers, app stores aim to provide tools that improve the monetization possibilities for the applications. Moreover, these tools and the revenues attained by using them are protected by certain policies and regulating processes exerted by the app stores. Furthermore, the device integration of the app store appears to be an important channel for the studied app stores to reach the users. Finally, developer aimed APIs and SDKs provided by the app stores stand out as an important strategic and competitive factor.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Lauri Heikkinen (lamiheik) on 2014-01-17 16:14:43.018919. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-01-17T16:14:43Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201401171080.pdf: 2529588 bytes, checksum: 58a3571f50a1866be86ed3a0f85c9bda (MD5)\nlicense.html: 4885 bytes, checksum: 3ccd46a7c3cfe649b10c9953368aa047 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-01-17T16:14:44Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201401171080.pdf: 2529588 bytes, checksum: 58a3571f50a1866be86ed3a0f85c9bda (MD5)\nlicense.html: 4885 bytes, checksum: 3ccd46a7c3cfe649b10c9953368aa047 (MD5)\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sovelluskaupat", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Business model analysis on Android app stores", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201401171080", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Tietojenk\u00e4sittelytieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Computer Science and Information Systems", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-01-17T16:14:44Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liiketoimintamallit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sovellukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilisovellukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
id jyx.123456789_42815
language eng
last_indexed 2025-02-18T10:55:23Z
main_date 2013-01-01T00:00:00Z
main_date_str 2013
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstreams\/43bc5cae-daec-4d81-a48a-8dac8559bb2f\/download","text":"URN:NBN:fi:jyu-201401171080.pdf","source":"jyx","mediaType":"application\/pdf"}
publishDate 2013
record_format qdc
source_str_mv jyx
spellingShingle Heikkinen, Lauri Business model analysis on Android app stores sovelluskaupat Information Systems Science Tietojärjestelmätiede 601 liiketoimintamallit sovellukset mobiilisovellukset
title Business model analysis on Android app stores
title_full Business model analysis on Android app stores
title_fullStr Business model analysis on Android app stores Business model analysis on Android app stores
title_full_unstemmed Business model analysis on Android app stores Business model analysis on Android app stores
title_short Business model analysis on Android app stores
title_sort business model analysis on android app stores
title_txtP Business model analysis on Android app stores
topic sovelluskaupat Information Systems Science Tietojärjestelmätiede 601 liiketoimintamallit sovellukset mobiilisovellukset
topic_facet 601 Information Systems Science Tietojärjestelmätiede liiketoimintamallit mobiilisovellukset sovellukset sovelluskaupat
url https://jyx.jyu.fi/handle/123456789/42815 http://www.urn.fi/URN:NBN:fi:jyu-201401171080
work_keys_str_mv AT heikkinenlauri businessmodelanalysisonandroidappstores