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[{"key": "dc.contributor.author", "value": "Laurila, Heidi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-12-16T21:14:53Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-12-16T21:14:53Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1290308", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42673", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkimuksessa tarkasteltiin Scandic-hotellien mediajulkisuutta Helsingin Sanomissa, Aamulehdess\u00e4 ja Turun Sanomissa vuosien 2000\u20132012 aikana. Tutkimusaineisto koostui kokonaisuudessaan 293 mediatekstist\u00e4 ja 126 mediatiedotteesta. Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, kuinka paljon ja millaista julkisuutta Scandic-hotellit ovat saaneet. Mediatekstien rinnalla tarkasteltiin Scandicin mediatiedotteita, joiden sis\u00e4lt\u00f6\u00e4 verrattiin mediateksteihin ja tutkittiin, miten hyvin ne meniv\u00e4t l\u00e4pi. Menetelmin\u00e4 tutkimuksessa k\u00e4ytettiin teoriaohjaavaa sis\u00e4ll\u00f6nanalyysi\u00e4 sek\u00e4 sis\u00e4ll\u00f6n erittely\u00e4. Tutkimuksen teoreettisessa viitekehyksess\u00e4 kuvattiin organisaation viestinn\u00e4n keskeisimpi\u00e4 piirteit\u00e4 sek\u00e4 tarkasteltiin mediaa sidosryhm\u00e4n\u00e4. Julkisuutta l\u00e4hestyttiin organisaation n\u00e4k\u00f6kulmasta ja esiteltiin julkisuuden hallintaa sek\u00e4 erilaisia julkisuusstrategioita. Mediajulkisuutta avattiin agenda setting -teorian ja portinvartijateorian kautta. Lis\u00e4ksi k\u00e4siteltiin imagoa ja mainetta, jotka liittyv\u00e4t l\u00e4heisesti mediajulkisuuteen. Tutkimustulosten perusteella saatiin selke\u00e4 kokonaisk\u00e4sitys Scandic-hotellien mediajulkisuudesta. Scandic-hotellit saivat suhteellisen paljon n\u00e4kyvyytt\u00e4 eri sanomalehdiss\u00e4 ja suurin osa mediateksteist\u00e4 osoittautui s\u00e4vylt\u00e4\u00e4n neutraaleiksi. Scandic-hotelleja k\u00e4siteltiin monipuolisesti sanomalehtien eri osastoilla ja mainittiin erilaisten tapahtumien yhteydess\u00e4. Mediajulkisuuden voidaan n\u00e4hd\u00e4 lis\u00e4nneen Scandicin tunnettuutta, sill\u00e4 mediatekstien kautta viestittiin Scandicille t\u00e4rkeist\u00e4 asioista, kuten uusista hotelleista sek\u00e4 toimista ymp\u00e4rist\u00f6n ja kest\u00e4v\u00e4n kehityksen hyv\u00e4ksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Heidi Laurila (hebilaur) on 2013-12-16 21:14:52.904974. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-12-16T21:14:53Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201312162812.pdf: 1213165 bytes, checksum: f118dc41dce52cca9d600609b1eec4d5 (MD5)\r\nlicense.html: 4919 bytes, checksum: 3b031f3ef666838eed3199137599ef62 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-12-16T21:14:53Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201312162812.pdf: 1213165 bytes, checksum: f118dc41dce52cca9d600609b1eec4d5 (MD5)\r\nlicense.html: 4919 bytes, checksum: 3b031f3ef666838eed3199137599ef62 (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (126 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Scandic", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mediajulkisuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Scandic-hotellien mediajulkisuus suomalaisissa sanomalehdiss\u00e4 vuosina 2000-2012", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201312162812", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-12-16T21:14:54Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suhdetoiminta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "imago", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maine", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatioviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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