Sports sponsorship in Nigeria why are corporate sponsors involved and are they deriving value?
Sports sponsorship is an umbilical cord that ensures supply of essential resources for sports to ensure its sustenance and development. Corporate sponsors provide the greatest resources in sponsorships. Sponsorship is a symbiotic business relationship, one that is supposed to benefit sponsors and sp...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/42615 |