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[{"key": "dc.contributor.author", "value": "Harju, Minna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-12-04T18:13:10Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-12-04T18:13:10Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1288615", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42594", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tarkastellaan joulupukin representaatioiden rakentumista yhdell\u00e4 suomalaisella ja yhdell\u00e4 ruotsalaisella verkkosivustolla. Aiheen tutkiminen on kiinnostavaa sill\u00e4 fiktiivisi\u00e4 hahmoja ei juuri ole ennen tutkittu diskurssintutkimuksen keinoin. Fiktiiviset hahmot ja asiat, sek\u00e4 niihin liittyv\u00e4t tarinat vaikuttavat kuitenkin yhteiskuntaamme, uskomuksiimme ja k\u00e4ytt\u00e4ytymiseemme. Joulupukkia kuvaavia multimodaalisia tekstej\u00e4 on analysoitu k\u00e4ytt\u00e4en hyv\u00e4ksi representaation ja diskurssien k\u00e4sitteit\u00e4. Pyrin vastaamaan seuraaviin tutkimuskysymyksiin: 1) Millaiset representaatiot Joulupukista on rakennettu? 2) Mit\u00e4 diskursseja on k\u00e4ytetty Joulupukin merkityksellisest\u00e4misess\u00e4? 3) Mit\u00e4 semioottisia resursseja on hy\u00f6dynnetty representaatioiden rakentamisessa? \r\nJoulupukin representaatioilla oli odotettavasti huomattavia samankaltaisuuksia. Useat samat diskurssit olivat hyvin tunnistettavissa molemmista teksteist\u00e4. Niit\u00e4 oli kuitenkin hy\u00f6dynnetty eri tavoin ja m\u00e4\u00e4rin. Ruotsalaisen sivuston pukki oli satumaisempi, vanhanaikaisempi ja keskittyi enemm\u00e4n kasvatukselliseen rooliinsa. Suomalaisen sivuston pukki oli modernimpi, kansainv\u00e4lisesti orientoituneempi ja enemm\u00e4n meid\u00e4n yhteiskuntamme kuin satumaailman asukas. Tekstit koostuivat visuaalisista ja verbaalisista osista. Kummastakin resurssista oli ammennettu useita merkityksellist\u00e4miskeinoja, esimerkiksi kieliopillisia- ja sanavalintoja, tekstityyppej\u00e4, eri kieli\u00e4, kompositioita ja perspektiivej\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Minna Harju (mielharj) on 2013-12-04 18:13:09.994071. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-12-04T18:13:10Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201312042745.pdf: 1061032 bytes, checksum: ab5a7e5d4e8ea9c44856b6bfa1329308 (MD5)\r\nlicense.html: 4914 bytes, checksum: 92c03f84a2bccd6ad7d4f43a8b93279c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-12-04T18:13:10Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201312042745.pdf: 1061032 bytes, checksum: ab5a7e5d4e8ea9c44856b6bfa1329308 (MD5)\r\nlicense.html: 4914 bytes, checksum: 92c03f84a2bccd6ad7d4f43a8b93279c (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "swe", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "representaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "diskurssi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "diskurssianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodaalisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "semioottiset resurssit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "WWW-sivusto", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Joulupukki", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vad \u00e4r jultomten gjort av? : representationerna av jultomten p\u00e5 tv\u00e5 webbplatser", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Representationerna av jultomten p\u00e5 tv\u00e5 webbplatser", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201312042745", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ruotsin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Swedish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Diskurssianalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-12-04T18:13:11Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "306", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "representaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "joulupukit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "multimodaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "WWW-sivustot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Suomi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Ruotsi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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