_version_ 1826225645577830400
author Taiminen, Kimmo
author2 Kauppakorkeakoulu Humanistinen tiedekunta School of Business and Economics Faculty of Humanities Taloustieteet Viestintätieteiden laitos Business and Economics Department of Communication University of Jyväskylä Jyväskylän yliopisto
author_facet Taiminen, Kimmo Kauppakorkeakoulu Humanistinen tiedekunta School of Business and Economics Faculty of Humanities Taloustieteet Viestintätieteiden laitos Business and Economics Department of Communication University of Jyväskylä Jyväskylän yliopisto Taiminen, Kimmo Kauppakorkeakoulu Humanistinen tiedekunta School of Business and Economics Faculty of Humanities Taloustieteet Viestintätieteiden laitos Business and Economics Department of Communication University of Jyväskylä Jyväskylän yliopisto
author_sort Taiminen, Kimmo
datasource_str_mv jyx
description
first_indexed 2023-03-22T09:58:42Z
format Pro gradu
fullrecord [{"key": "dc.contributor.author", "value": "Taiminen, Kimmo", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-10-31T10:50:55Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-10-31T10:50:55Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1286417", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42389", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Kimmo Taiminen (kiiltaim) on 2013-10-31 10:50:54.007486. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-10-31T10:50:55Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201310312513.pdf: 5864006 bytes, checksum: f9c3ce6e4d8812e0e250000f8c83e7f5 (MD5)\r\nlicense.html: 4958 bytes, checksum: ee5ef667936d7c939d88a10ffc643213 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-10-31T10:50:55Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201310312513.pdf: 5864006 bytes, checksum: f9c3ce6e4d8812e0e250000f8c83e7f5 (MD5)\r\nlicense.html: 4958 bytes, checksum: ee5ef667936d7c939d88a10ffc643213 (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "consumer engagement", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "content", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "experiences", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "brand", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "social media", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Cognitive and affective brand effects of SME's thematic content strategy", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201310312513", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-10-31T10:50:56Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sitouttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kokemukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
id jyx.123456789_42389
language eng
last_indexed 2025-02-18T10:55:07Z
main_date 2013-01-01T00:00:00Z
main_date_str 2013
publishDate 2013
record_format qdc
source_str_mv jyx
spellingShingle Taiminen, Kimmo Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy consumer engagement content experiences brand social media Markkinointi Yhteisöviestintä Marketing Organizational Communication 20423 3131 kuluttajat sitouttaminen brändit sosiaalinen media kokemukset
title Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
title_alt Cognitive and affective brand effects of SME's thematic content strategy
title_full Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
title_fullStr Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
title_full_unstemmed Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
title_short Content-oriented consumer engagement online
title_sort content oriented consumer engagement online cognitive and affective brand effects of sme s thematic content strategy
title_sub cognitive and affective brand effects of SME's thematic content strategy
title_txtP Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
topic consumer engagement content experiences brand social media Markkinointi Yhteisöviestintä Marketing Organizational Communication 20423 3131 kuluttajat sitouttaminen brändit sosiaalinen media kokemukset
topic_facet 20423 3131 Marketing Markkinointi Organizational Communication Yhteisöviestintä brand brändit consumer engagement content experiences kokemukset kuluttajat sitouttaminen social media sosiaalinen media
url https://jyx.jyu.fi/handle/123456789/42389 http://www.urn.fi/URN:NBN:fi:jyu-201310312513
work_keys_str_mv AT taiminenkimmo contentorientedconsumerengagementonlinecognitiveandaffectivebrandeffectsofsmesthem