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brands
consumers
social media
small and medium-sized enterprises
experiences (knowledge)
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p1397
http://www.yso.fi/onto/yso/p20774
http://www.yso.fi/onto/yso/p8246
http://www.yso.fi/onto/yso/p3209
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Taiminen, Kimmo
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Kauppakorkeakoulu
Humanistinen tiedekunta
School of Business and Economics
Faculty of Humanities
Taloustieteet
Viestintätieteiden laitos
Business and Economics
Department of Communication
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Yhteisöviestintä
Marketing
Organizational Communication
20423
3131
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Taiminen, Kimmo
Kauppakorkeakoulu
Humanistinen tiedekunta
School of Business and Economics
Faculty of Humanities
Taloustieteet
Viestintätieteiden laitos
Business and Economics
Department of Communication
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Yhteisöviestintä
Marketing
Organizational Communication
20423
3131
Taiminen, Kimmo
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Taiminen, Kimmo
Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
consumer engagement
content
experiences
brand
social media
kuluttajat
sitouttaminen
brändit
sosiaalinen media
kokemukset
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_42389&index=0&size=large
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| title |
Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
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| title_alt |
Cognitive and affective brand effects of SME's thematic content strategy
|
| title_full |
Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
|
| title_fullStr |
Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
|
| title_full_unstemmed |
Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
|
| title_short |
Content-oriented consumer engagement online
|
| title_sort |
content oriented consumer engagement online cognitive and affective brand effects of sme s thematic content strategy
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| title_sub |
cognitive and affective brand effects of SME's thematic content strategy
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Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
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consumer engagement
content
experiences
brand
social media
kuluttajat
sitouttaminen
brändit
sosiaalinen media
kokemukset
|
| topic_facet |
brand
brändit
consumer engagement
content
experiences
kokemukset
kuluttajat
sitouttaminen
social media
sosiaalinen media
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https://jyx.jyu.fi/handle/123456789/42389
http://www.urn.fi/URN:NBN:fi:jyu-201310312513
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