Content-oriented consumer engagement online cognitive and affective brand effects of SME's thematic content strategy

Bibliographic Details
Main Author:	Taiminen, Kimmo
Other Authors:	Jyväskylä University School of Business and Economics, Faculty of Humanities, Jyväskylän yliopiston kauppakorkeakoulu, Humanistinen tiedekunta, Taloustieteet, Viestintätieteiden laitos, Business and Economics, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Format:	Master's thesis
Language:	eng
Published:	2013
Subjects:	consumer engagement content experiences brand social media Markkinointi Yhteisöviestintä Marketing Organizational Communication 20423 3131 kuluttajat sitouttaminen brändit sosiaalinen media kokemukset
Online Access:	https://jyx.jyu.fi/handle/123456789/42389

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