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[{"key": "dc.contributor.author", "value": "Inget, Anna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rautio, Kati", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-10-28T20:18:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-10-28T20:18:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1312239", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42373", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoitteena oli kuvata, millaisia k\u00e4sityksi\u00e4 ja kokemuksia kasvuyrityk-sen ylimm\u00e4n operatiivisen johdon edustajilla on yrityksens\u00e4 visiosta ja sen viestimises-t\u00e4 organisaatiossaan. Lis\u00e4ksi tavoitteena oli ymm\u00e4rt\u00e4\u00e4 narratiivisen vaikuttamisen n\u00e4-k\u00f6kulmasta, millainen vuorovaikutuksen ilmi\u00f6 kasvuyrityksen visio on, ja miten ylimm\u00e4n operatiivisen johdon edustajat pyrkiv\u00e4t sitouttamaan organisaationsa j\u00e4seni\u00e4 sen saa-vuttamiseen johtamisviestinn\u00e4ss\u00e4\u00e4n. \r\n\r\nTutkielma toteutettiin laadullisena tapaustutkimuksena ja sit\u00e4 varten haastateltiin seit-sem\u00e4n ylimm\u00e4n operatiivisen johdon edustajaa yhdest\u00e4 suomalaisesta kasvuyritykses-t\u00e4. Haastattelut olivat teemahaastatteluja ja ne toteutettiin yksil\u00f6haastatteluina. Aineisto analysoitiin teemoitellen. \r\n\r\nTutkielman tulokset osoittivat, ett\u00e4 visio ja sen viestiminen ovat keskeinen osa kasvuyri-tyksen johtamista. Nykyisell\u00e4\u00e4n visio k\u00e4sitteen\u00e4 viittaa kuitenkin perinteiseen k\u00e4sityk-seen visiosta organisaation julkisena visiolauseena, mutta narratiivisen vaikuttamisen n\u00e4k\u00f6kulmasta kasvuyrityksen visio on erilaisten osien muodostama kokonaisuus, jonka ytimess\u00e4 ovat kasvuyritystoiminnalle asetetut kasvutavoitteet. Vision sis\u00e4lt\u00f6 ja muoto vaihtelevat riippuen siit\u00e4, viestit\u00e4\u00e4nk\u00f6 sit\u00e4 yrityksen ulkoisille vai sis\u00e4isille sidosryhmille. Jotta visio on merkityksellinen organisaation kaikille j\u00e4senille, sit\u00e4 tulee tietoisesti vies-ti\u00e4 organisaation erilaisissa vuorovaikutustilanteissa p\u00e4ivitt\u00e4in.\r\n \r\nTutkielman tulokset tarjoavat ajankohtaista tietoa kasvuyrityksen visiosta ja sen viesti-misest\u00e4 organisaatiossa. Tutkielman tuloksia voidaan hy\u00f6dynt\u00e4\u00e4 erityisesti kasvuyritys-toiminnan ja sen johtamisviestinn\u00e4n kehitt\u00e4misess\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anna Inget (ansokain) on 2013-10-28 20:18:34.460952. Form: Pro gradu -lomake (2 tekij\u00e4\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-2-tekijaa). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-10-28T20:18:34Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201310282499.pdf: 894161 bytes, checksum: dbc93079d75f27907292a165173df0d8 (MD5)\r\nlicense.html: 5491 bytes, checksum: 616ad3fe6a898e990a0ebecf4c7249a8 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-10-28T20:18:35Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201310282499.pdf: 894161 bytes, checksum: dbc93079d75f27907292a165173df0d8 (MD5)\r\nlicense.html: 5491 bytes, checksum: 616ad3fe6a898e990a0ebecf4c7249a8 (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (112 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "johtamisviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kasvuyritys", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "narratiivinen vaikuttaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "puheviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "visio", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Visio ja sen viestiminen kasvuyrityksess\u00e4 : ylimm\u00e4n operatiivisen johdon k\u00e4sityksi\u00e4 ja kokemuksia", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201310282499", "language": null, "element": "identifier", "qualifier": 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"element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Puheviestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Speech Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-10-28T20:18:35Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": 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"language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat#autotoc-item-autotoc-2.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities/facilities#autotoc-item-autotoc-2).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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