Can corporate social responsibility (CSR) be recruited? an insight to future employees' values and perceptions on attractive employers

Many businesses acknowledge that they want to achieve the best possible employees in order to succeed in the markets in the near future. This study takes a stance on who these employees, the future talents, are and what do they value, especially from the Corporate Social Responsibility (CSR) point o...

Full description

Bibliographic Details
Main Author: Honkala, Henna
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2013
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/42208
_version_ 1826225690121338880
author Honkala, Henna
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_facet Honkala, Henna Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Honkala, Henna Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_sort Honkala, Henna
datasource_str_mv jyx
description Many businesses acknowledge that they want to achieve the best possible employees in order to succeed in the markets in the near future. This study takes a stance on who these employees, the future talents, are and what do they value, especially from the Corporate Social Responsibility (CSR) point of view. Thus future employees’ values and their aspirations towards attractive employers are observed in this qualitative, theme-interview based study conducted to Master’s level students of University of Jyväskylä, School of Business and Economics. The results show that there are five (5) different classes of future employees, which are Environmental Idealists, Equality Enhancers, Corporate Money-Makers, Aware Sceptics and Safety Seekers, whose values and demands regarding their future employers vary from class to another. The study gives thus both theoretical and practical implications on how these values and demands can be adjusted to corporate recruitment and CSR strategies and, consequently, how the organisations can tempt the best, future talents to their organisations. To summarise, the organisations should assure the value congruence between the prospective employee and the organisation in order to gain multiple benefits from competitive advantage to employee commitment and motivation as well as to build solid, trustworthy and successful CSR programmes that involve employees from all levels of the organisation in order to create, maintain and execute the goals set. Due to the quite evident generational shift happening in the workplaces in the near future, employers should take the values, needs and demands of their future employees with serious regard in order to both attract them to work for them but increasingly also because CSR is a relevant tool to assure the continuity of business actions also in the years to come.
first_indexed 2023-03-22T09:57:15Z
format Pro gradu
free_online_boolean 1
fullrecord [{"key": "dc.contributor.author", "value": "Honkala, Henna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-09-24T08:21:21Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-09-24T08:21:21Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1280664", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42208", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Many businesses acknowledge that they want to achieve the best possible employees in order to succeed in the markets in the near future. This study takes a stance on who these employees, the future talents, are and what do they value, especially from the Corporate Social Responsibility (CSR) point of view. Thus future employees\u2019 values and their aspirations towards attractive employers are observed in this qualitative, theme-interview based study conducted to Master\u2019s level students of University of Jyv\u00e4skyl\u00e4, School of Business and Economics. The results show that there are five (5) different classes of future employees, which are Environmental Idealists, Equality Enhancers, Corporate Money-Makers, Aware Sceptics and Safety Seekers, whose values and demands regarding their future employers vary from class to another. The study gives thus both theoretical and practical implications on how these values and demands can be adjusted to corporate recruitment and CSR strategies and, consequently, how the organisations can tempt the best, future talents to their organisations. To summarise, the organisations should assure the value congruence between the prospective employee and the organisation in order to gain multiple benefits from competitive advantage to employee commitment and motivation as well as to build solid, trustworthy and successful CSR programmes that involve employees from all levels of the organisation in order to create, maintain and execute the goals set. Due to the quite evident generational shift happening in the workplaces in the near future, employers should take the values, needs and demands of their future employees with serious regard in order to both attract them to work for them but increasingly also because CSR is a relevant tool to assure the continuity of business actions also in the years to come.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Henna Honkala (henmarho) on 2013-09-24 08:21:20.544483. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-09-24T08:21:21Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201309242343.pdf: 922863 bytes, checksum: 9b109cb88180c3f8e5d8d46310e00ebd (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-09-24T08:21:21Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201309242343.pdf: 922863 bytes, checksum: 9b109cb88180c3f8e5d8d46310e00ebd (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate social responsibility", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CSR", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate responsibility", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "future employees", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "employees", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "human resources", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "values", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "perceptions", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "recruitment", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "selection", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "future employers", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "employers", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Can corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201309242343", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritysten ymp\u00e4rist\u00f6johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-09-24T08:21:22Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20425", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen vastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "henkil\u00f6st\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6ntekij\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6nantajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
id jyx.123456789_42208
language eng
last_indexed 2025-02-18T10:54:19Z
main_date 2013-01-01T00:00:00Z
main_date_str 2013
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstreams\/344207b3-fe4f-43f7-adbb-81c870bca801\/download","text":"URN:NBN:fi:jyu-201309242343.pdf","source":"jyx","mediaType":"application\/pdf"}
publishDate 2013
record_format qdc
source_str_mv jyx
spellingShingle Honkala, Henna Can corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers corporate social responsibility CSR corporate responsibility future employees employees human resources values perceptions recruitment selection future employers employers Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 yritykset sosiaalinen vastuu henkilöstö työntekijät työnantajat
title Can corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers
title_full Can corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers
title_fullStr Can corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers Can corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers
title_full_unstemmed Can corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers Can corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers
title_short Can corporate social responsibility (CSR) be recruited?
title_sort can corporate social responsibility csr be recruited an insight to future employees values and perceptions on attractive employers
title_sub an insight to future employees' values and perceptions on attractive employers
title_txtP Can corporate social responsibility (CSR) be recruited? : an insight to future employees' values and perceptions on attractive employers
topic corporate social responsibility CSR corporate responsibility future employees employees human resources values perceptions recruitment selection future employers employers Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 yritykset sosiaalinen vastuu henkilöstö työntekijät työnantajat
topic_facet 20425 CSR Corporate Environmental Management Yritysten ympäristöjohtaminen corporate responsibility corporate social responsibility employees employers future employees future employers henkilöstö human resources perceptions recruitment selection sosiaalinen vastuu työnantajat työntekijät values yritykset
url https://jyx.jyu.fi/handle/123456789/42208 http://www.urn.fi/URN:NBN:fi:jyu-201309242343
work_keys_str_mv AT honkalahenna cancorporatesocialresponsibilitycsrberecruitedaninsighttofutureemployeesvaluesandpe