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[{"key": "dc.contributor.author", "value": "Kuosa, Virve", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-09-20T10:51:12Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-09-20T10:51:12Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1280599", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42194", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomi on ollut ven\u00e4l\u00e4isten keskuudessa suosittu matkustuskohde jo pitk\u00e4\u00e4n. My\u00f6s ven\u00e4l\u00e4isten lentomatkustus sek\u00e4 transitmatkustus Suomen kautta lent\u00e4en ovat lis\u00e4\u00e4ntyneet. Tutkimukseni kohteena on ven\u00e4l\u00e4inen lentomatkustaja nykyp\u00e4iv\u00e4n Suomessa. N\u00e4k\u00f6kulma tutkimuksessa on niin matkustajan kuin asiakaspalvelijan. Aihetta k\u00e4sitelless\u00e4 on otettu huomioon kulttuuriset, historialliset sek\u00e4 taloudelliset tekij\u00e4t, jotka vaikuttavat yleisesti matkustushalukkuuteen.\r\n\r\nJotta matkustushalukkuus Suomeen sek\u00e4 Suomen kautta edelleen s\u00e4ilyisi, on tiedett\u00e4v\u00e4 matkustajien motiivit. Tutkimuksessa tarkastellaan mihin seikkoihin ven\u00e4l\u00e4inen lentomatkustaja kiinnitt\u00e4\u00e4 huomioita yhti\u00f6t\u00e4 ja reitti\u00e4 valitessaan, ja miksi ven\u00e4l\u00e4iset matkustavat suomalaisella lentoyhti\u00f6ll\u00e4 sek\u00e4 lent\u00e4v\u00e4t Helsinki-Vantaan lentoaseman kautta. Matkustajien motiivien lis\u00e4ksi tarkastellaan asiakaspalvelijoiden n\u00e4kemyst\u00e4 ven\u00e4l\u00e4isest\u00e4 matkustajasta sek\u00e4 mill\u00e4 tavalla lentoyhti\u00f6ss\u00e4 pyrit\u00e4\u00e4n huomioimaan ven\u00e4l\u00e4isten matkustajien kulttuuritaustaa, erityisyytt\u00e4 sek\u00e4 kielellisi\u00e4 tekij\u00f6it\u00e4. Tutkimuksessa selvitet\u00e4\u00e4n kohtaavatko asiakaspalveluvirkailijoiden mielikuvat ja lentoyhti\u00f6n tarjoamat palvelut todellisten matkalaisten mielipiteiden, halujen ja ajatusten kanssa. \r\n\r\nMatkustajan n\u00e4k\u00f6kulma tutkimukseen saatiin teemahaastatteluilla, jotka tehtiin Helsinki-Vantaan lentoasemalla touko- ja kes\u00e4kuussa 2013. Haastattelumateriaali koostuu kahdeksan lentoyhti\u00f6 Finnairin transitmatkustajan mielipiteist\u00e4. Tutkimukseni asiakaspalvelua ja ven\u00e4l\u00e4ismatkustajan erityisyytt\u00e4 koskeva aineisto ker\u00e4ttiin Finnairin asiakaspalvelijoilta kyselylomakkeella kev\u00e4\u00e4ll\u00e4 2013. Tutkimukseen osallistui 16 vastaajaa. Vastauksia t\u00e4ydennettiin viel\u00e4 kes\u00e4kuussa asiakaspalvelup\u00e4\u00e4llik\u00f6n kanssa tehdyll\u00e4 puolistrukturoidulla haastattelulla. Sek\u00e4 haastatteluja ett\u00e4 kyselylomakkeita analysoitaessa on k\u00e4ytetty kvalitatiivista metodia.\r\n\r\nTutkimustuloksista huomataan, ett\u00e4 ven\u00e4l\u00e4isten matkailijoiden kulttuuritaustaa tai kielellist\u00e4 erityisyytt\u00e4 ei lentomatkustuksessa juurikaan oteta huomioon, ja asiakaspalvelijoiden k\u00e4sitykset ven\u00e4l\u00e4isist\u00e4 olivat kulttuurillisesti melko stereotyyppiset. Ven\u00e4l\u00e4ismatkustajien volyymi tiedostettiin, mutta resurssit eiv\u00e4t anna mahdollisuutta\r\nylim\u00e4\u00e4r\u00e4isten palvelujen tuottamiseen. Ven\u00e4l\u00e4inen matkustaja puolestaan arvostaa suomalaisessa yhti\u00f6ss\u00e4 ennen kaikkea edullista hintaa, mutta my\u00f6s kattavaa reittivalikoimaa sek\u00e4 turvallisuutta ja luotettavuutta. Varsinainen \u201dSuomi-br\u00e4ndi\u201d ei osoittanut olevan kuluttajille t\u00e4ll\u00e4 toimialalla toistaiseksi erityisen kiinnostava eik\u00e4 tunnettu.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Virve Kuosa (vjkuosa) on 2013-09-20 10:51:11.770106. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-09-20T10:51:12Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201309202332.pdf: 649880 bytes, checksum: 1dd5d72bb0cd3b86d4d7113db1fa47d6 (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-09-20T10:51:12Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201309202332.pdf: 649880 bytes, checksum: 1dd5d72bb0cd3b86d4d7113db1fa47d6 (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "rus", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Finnair", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Rossijskie aviapassaz\u030ciry v Finla\u0302ndii : s toc\u030cki zrenia\u0302 passaz\u030cira i sotrudnika aviakompanii \"Finne\u0300jr\"", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201309202332", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ven\u00e4j\u00e4n kieli ja kulttuuri", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Russian Language and Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-09-20T10:51:12Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "312", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ven\u00e4l\u00e4iset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lentomatkailu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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