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[{"key": "dc.contributor.author", "value": "Hieta, Mikko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-06-16T21:16:17Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-06-16T21:16:17Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1270161", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41784", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessa tarkkailtiin organisaation ja verkkoyhteis\u00f6n j\u00e4senten v\u00e4list\u00e4 vuoropuhelua maineen n\u00e4k\u00f6kulmasta. Tutkimuksen aineisto pohjautuu ilmavoimien lent\u00e4j\u00e4rekrytointikampanjaan IRC-Galleriassa. Tutkimuksessa haluttiin selvitt\u00e4\u00e4 millaisia organisaation maineeseen liittyvi\u00e4 tarinoita verkkokeskustelijat esitt\u00e4v\u00e4t sek\u00e4 millainen yhteys omakohtaisella kokemuksella puheena olevasta organisaatiosta on siihen, millaisena keskustelijat organisaation puheenvuoroissaan esitt\u00e4v\u00e4t. Tutkimusmenetelm\u00e4 oli grounded\r\ntheoryn innoittama. Tutkimuksen perusteella omakohtainen kokemus ilmavoimista tuli esiin muita my\u00f6nteisempin\u00e4 kertomuksina, mutta keskustelijoiden pyrkimys vaikuttaa toisten keskustelijoiden mielipiteisiin oli alhainen. Niinp\u00e4 mahdolliset vaikutukset organisaation maineeseen tapahtuvat tekstej\u00e4 lukevien keskustelijoiden mieless\u00e4. Tutkimuksessa havaittiin, ett\u00e4 keskustelijoilla on runsaasti luovaa energiaa, joka saattaa purkautua h\u00e4iritsev\u00e4n\u00e4 k\u00e4ytt\u00e4ytymisen\u00e4, mik\u00e4li luovuutta ei kyet\u00e4 kanavoimaan yhteis\u00f6n hy\u00f6dyksi. Toimenpide-ehdotuksena suositellaan, ett\u00e4 sponsoroiduissa yhteis\u00f6iss\u00e4 k\u00e4ytt\u00e4jille annettaisiin yhteis\u00f6\u00e4 palvelevia teht\u00e4vi\u00e4, joiden kautta keskustelijat\r\nsaisivat osoittaa luovuuttaan. Tutkimuksessa p\u00e4\u00e4dyt\u00e4\u00e4n tarkastelemaan verkkoyhteis\u00f6n j\u00e4senten ja organisaation kohtaamista teatterina, jossa organisaatio ottaa ohjaajan roolin pyrkien vaikuttamaan tapahtumiin n\u00e4ytt\u00e4m\u00f6ll\u00e4 ja katsomossakin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mikko Hieta (mshieta) on 2013-06-16 21:16:16.013246. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-06-16T21:16:16Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201306171988.pdf: 4714919 bytes, checksum: 87305f2b9e59ffc42230e7af568f794e (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-06-16T21:16:17Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201306171988.pdf: 4714919 bytes, checksum: 87305f2b9e59ffc42230e7af568f794e (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Verkkoviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkomainonta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkoyhteis\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "web 2.0", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaatioviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maine", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalinen media ja organisaation maine : Ilmavoimat IRC-galleriassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", 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