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[{"key": "dc.contributor.author", "value": "Yli-Patola, Sanna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-06-11T12:33:10Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-06-11T12:33:10Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1269723", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41734", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Urheiluseurojen toiminnassa vapaaehtoinen seuraty\u00f6 on merkitt\u00e4v\u00e4ss\u00e4 asemassa. Vapaaehtoisty\u00f6n\ntaustalla olevat seuratoimijoiden henkil\u00f6kohtaiset ja v\u00e4lill\u00e4 toisistaan eroavat motiivit\nhaastavat seurojen vapaaehtoisuutta tukevan toiminnan. Seurojen tekem\u00e4ll\u00e4 viestinn\u00e4ll\u00e4 voidaan\nvaikuttaa niin seurojen toimintaan kuin my\u00f6s seuratoimijoiden sitoutumiseen.\nT\u00e4m\u00e4n tutkimuksen tavoitteena oli kartoittaa kvalitatiivisin keinoin millaisia k\u00e4sityksi\u00e4\nvoimisteluseuroissa on vapaaehtoistoiminnasta ja viestinn\u00e4st\u00e4, ja t\u00e4ten l\u00f6yt\u00e4\u00e4 seurojen\nvapaaehtoistoimintaa ja viestint\u00e4\u00e4 kehitt\u00e4vi\u00e4 n\u00e4k\u00f6kulmia. Tutkimus pyrki vastaamaan kysymyksiin:\nMillainen k\u00e4sitys voimisteluseurojen johdolla on vapaaehtoisesta seuratoiminnasta ja\nviestinn\u00e4st\u00e4? Millainen k\u00e4sitys voimisteluseurojen j\u00e4senill\u00e4 on vapaaehtoisesta seuratoiminnasta\nja viestinn\u00e4st\u00e4? Miten seurajohdon ja j\u00e4senten k\u00e4sitykset vapaaehtoisesta seuratoiminnasta ja\nviestinn\u00e4st\u00e4 eroavat toisistaan?\nTutkimusaineisto ker\u00e4ttiin teemahaastatteluilla, joihin valittiin harkinnanvaraisella otannalla\nkolme erikokoista voimisteluseuraa. Jokaisesta seurasta haastateltiin puheenjohtajaa ja kahta\nj\u00e4sent\u00e4, joiden 37\u201360 minuuttia kest\u00e4v\u00e4t haastattelut nauhoitettiin ja litteroitiin valikoidusti\nanalyysia varten. Tutkimustulosten perusteella voidaan todeta voimisteluseurojen puheenjohtajien\nja j\u00e4senten k\u00e4sityksien eroavan toisistaan. Tutkimuksen mukaan voimisteluseuroissa\nesiintyi l\u00e4hinn\u00e4 taktisen tason viestint\u00e4\u00e4. Seuroissa tulisi olla enemm\u00e4n dialogia ja strategista\nviestint\u00e4\u00e4, jolloin vapaaehtoistoimintaa voitaisiin paremmin tukea ja vahvistaa. Tutkimuksen\nperusteella niin seuratoimintaa kuin my\u00f6s seuroissa esiintyv\u00e4\u00e4 viestint\u00e4\u00e4 tulisi kehitt\u00e4\u00e4.\nJatkotutkimuksissa olisi hyv\u00e4 keskitty\u00e4 erityisesti vapaaehtoistoimintaa ja dialogia lis\u00e4\u00e4viin\nviestinn\u00e4n tutkimuksiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2013-06-11 12:33:09.612284. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-06-11T12:33:10Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201306111945.pdf: 1158706 bytes, checksum: 010bc50255ffcfc0cfa4def4438df011 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-06-11T12:33:10Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201306111945.pdf: 1158706 bytes, checksum: 010bc50255ffcfc0cfa4def4438df011 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "dialogi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kolmas sektori", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "urheiluseurat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vapaaehtoisty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "voimistelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteis\u00f6viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Hukattuja voimavaroja etsim\u00e4ss\u00e4 : seurojen tekem\u00e4n viestinn\u00e4n merkitys voimisteluseurojen vapaaehtoistoiminnassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Seurojen tekem\u00e4n viestinn\u00e4n merkitys voimisteluseurojen vapaaehtoistoiminnassa", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201306111945", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Kvalitatiivinen tutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-06-11T12:33:10Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "dialogi", "language": null, "element": 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