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[{"key": "dc.contributor.author", "value": "Rytilahti, Riikka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-05-31T20:30:15Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-05-31T20:30:15Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1268715", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41659", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -tutkielmassa selvitettiin, millaisia k\u00e4sityksi\u00e4 viestinn\u00e4n \nammattilaisilla on muutosviestinn\u00e4st\u00e4 yt-neuvotteluprosessin aikana. Tutkittavia \nryhmi\u00e4 oli kaksi: 1) viestint\u00e4konsultit ja 2) viestint\u00e4johtajat ja p\u00e4\u00e4llik\u00f6t.\n\nTutkielman teoreettinen viitekehys rakentuu muutosta, muutosviestint\u00e4\u00e4, \nmuutosjohtamista, sis\u00e4ist\u00e4 viestint\u00e4\u00e4 ja konsultointia k\u00e4sittelev\u00e4st\u00e4 kirjallisuudesta. \nTutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin puolistruksturoituja teemahaastatteluja. Aineisto \nkoostuu kolmen viestint\u00e4konsultin sek\u00e4 nelj\u00e4n viestint\u00e4johtajan ja -p\u00e4\u00e4llik\u00f6n \nhaastatteluista. Analysointi toteutettiin teemoittelemalla ja etsim\u00e4ll\u00e4 litteroidusta \nhaastatteluaineistosta esiin nousseita yhtenev\u00e4isyyksi\u00e4 ja eroavaisuuksia. \n \nTuloksia tarkasteltiin sek\u00e4 laadullisesti ett\u00e4 kvantifioinnin avulla m\u00e4\u00e4r\u00e4llisesti. \nAineistosta nousevia teemoja m\u00e4\u00e4r\u00e4llisesti tarkastellen viestint\u00e4konsultit olivat \nryhm\u00e4n\u00e4 yksimielisi\u00e4 lukuisimmista esiin tulleista muutosviestint\u00e4\u00e4 yt- \nneuvotteluprosessin aikana k\u00e4sittelevist\u00e4 teemoista kuin viestint\u00e4johtajat ja -p\u00e4\u00e4llik\u00f6t. \n\nTutkittavista ryhmist\u00e4 nousi esiin kolme eri teemaa, jotka olivat yhtenev\u00e4isyyksi\u00e4 \nkummassakin tutkittavassa ryhm\u00e4ss\u00e4: 1) yt-laki rajoittaa viestinn\u00e4n mahdollisuuksia, \n2) esimiesviestinn\u00e4n t\u00e4rkeys yt-neuvotteluprosessin aikana, 3) ammattiyhdistysliik- \nkeen huomioiminen viestinn\u00e4ss\u00e4. \n \nTutkimus tarjoaa ty\u00f6kaluja onnistuneen muutosviestinn\u00e4n elementtien tunnistamiseen \nerityisesti yt-neuvotteluja henkil\u00f6st\u00f6n n\u00e4k\u00f6kulmasta tarkasteltuna. Tulosten \nyleist\u00e4minen edellytt\u00e4\u00e4 kuitenkin laajempaa tutkimusta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Riikka Rytilahti (rimaryti) on 2013-05-31 20:30:15.416707. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-05-31T20:30:15Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201305311866.pdf: 278342 bytes, checksum: ed620306d697d80e1c5ca7e8f539fd86 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-05-31T20:30:15Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201305311866.pdf: 278342 bytes, checksum: ed620306d697d80e1c5ca7e8f539fd86 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "63 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "muutos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": 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"dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": 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