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[{"key": "dc.contributor.author", "value": "Stenroos, Reija", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-05-20T09:27:29Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-05-20T09:27:29Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1261749", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41496", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tavoitteena on selvitt\u00e4\u00e4, millaisia k\u00e4yt\u00e4nt\u00f6j\u00e4 opiskelijoilla on kampusalueilla. K\u00e4yt\u00e4nt\u00f6teorialla tarkoitetaan yksil\u00f6n rutiininomaista toimintaa, joka koostuu erilaisista elementeist\u00e4. N\u00e4it\u00e4 elementtej\u00e4 ovat itse toiminta, mielikuvat, fyysinen tila, osaaminen/ty\u00f6v\u00e4lineet ja subjekti. Tunnistamalla kuluttajien k\u00e4yt\u00e4nn\u00f6t, voidaan saada yksityiskohtaista ja syv\u00e4llist\u00e4 tietoa yksil\u00f6n toiminnasta, haluista ja tarpeista. Kuluttajan ei voida olettaa ymm\u00e4rt\u00e4v\u00e4n kaikkia tarpeitaan, vaan k\u00e4yt\u00e4nt\u00f6jen avulla p\u00e4\u00e4st\u00e4\u00e4n pintaa syvemm\u00e4lle, jolloin palveluista voidaan kehitt\u00e4\u00e4 kuluttajan tarpeita vastaavia. Laadukkaan palvelun voidaan katsoa koostuvan palvelukonseptista, palveluprosessista ja palveluj\u00e4rjestelmist\u00e4. \r\n\r\nTutkimuksessa tutkittiin opiskelijoiden k\u00e4yt\u00e4nt\u00f6j\u00e4 kampusalueella. Tavoitteena oli selvitt\u00e4\u00e4 millaisia k\u00e4yt\u00e4nt\u00f6j\u00e4 heill\u00e4 oli, mist\u00e4 elementeist\u00e4 k\u00e4yt\u00e4nn\u00f6t rakentuivat, ja tukivatko nykyiset palvelut k\u00e4yt\u00e4nt\u00f6j\u00e4. Tutkimus on tehty laadullisena tutkimuksena ja aineisto on ker\u00e4tty p\u00e4iv\u00e4kirjojen avulla. P\u00e4iv\u00e4kirjoja piti kymmenen oppilasta marraskuussa 2012. \r\n\r\nK\u00e4yt\u00e4nt\u00f6j\u00e4 nousi esille yhteens\u00e4 22 kappaletta. Tutkimuksen perusteella voidaan todeta k\u00e4yt\u00e4nt\u00f6teorian antavan sellaista tietoa, jonka avulla voidaan kehitt\u00e4\u00e4 palveluita kohderyhm\u00e4n tarpeisiin. T\u00e4ll\u00e4 tavoin voidaan n\u00e4hd\u00e4 ne asiat, joihin palvelun kehitt\u00e4misen kannalta on oleellista keskitty\u00e4. Kaikki k\u00e4yt\u00e4nn\u00f6t eiv\u00e4t ole kuitenkaan sellaisia, joihin kannattaa tai voi palveluiden n\u00e4k\u00f6kulmasta vaikuttaa. Nykyiset palvelut kampuksella eiv\u00e4t t\u00e4ll\u00e4 hetkell\u00e4 vastanneet t\u00e4ysin opiskelijoiden tarvetta. Tutkimuksessa havaittiin lis\u00e4ksi se, ett\u00e4 kohderyhm\u00e4n sis\u00e4ll\u00e4 on erilaisia ryhmi\u00e4, jotka suorittavat k\u00e4yt\u00e4nt\u00f6j\u00e4 omalla tavallaan. T\u00e4m\u00e4 luo omanlaiset vaatimukset palveluiden kehitt\u00e4misess\u00e4. Jatkossa tutkimusta olisi hyv\u00e4 laajentaa koskemaan muita sidosryhmi\u00e4 koskevaksi kampuksilla tai tutkia samaa kohderyhm\u00e4\u00e4 muiden yliopistojen kampuksilla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Reija Stenroos (remasten) on 2013-05-20 09:27:28.971603. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-05-20T09:27:29Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201305201710.pdf: 1066612 bytes, checksum: 98e7dfd276e3b2a16c243482934be08e (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-05-20T09:27:29Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201305201710.pdf: 1066612 bytes, checksum: 98e7dfd276e3b2a16c243482934be08e (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "74 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Opiskelijal\u00e4ht\u00f6inen palveluiden kehitt\u00e4minen kampusalueella : k\u00e4yt\u00e4nt\u00f6teoreettinen l\u00e4hestymistapa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201305201710", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-05-20T09:27:29Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4yt\u00e4nt\u00f6teoria", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4yt\u00e4nt\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "laatu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palveluj\u00e4rjestelm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kampukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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