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[{"key": "dc.contributor.author", "value": "Lassila, Tuomas", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-04-11T13:26:39Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-04-11T13:26:39Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41186", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Lassila, Tuomas\r\nKuluttajan kokema arvo mobiilipalveluissa\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2013, 25 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatinty\u00f6\r\nOhjaaja(t): Salo, Markus\r\nUudenlaisen teknologian ja palveluiden tulo kuluttajamarkkinoille on johtanut tuotteiden ja palvelun tarjoajien tarpeeseen selvitt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t kuluttajat kokevat arvokkaiksi oston ja k\u00e4yt\u00f6n hetkell\u00e4. Kiinnostus kuluttajan kokeman arvon (consumer perceived value) konseptia kohtaan on ollut merkitt\u00e4v\u00e4\u00e4 niin tutkijoiden kuin ammatinharjoittajien yhteis\u00f6iss\u00e4. T\u00e4m\u00e4 kirjallisuuskatsauksena toteutettu tutkielma esitt\u00e4\u00e4 kuluttajan kokeman arvon m\u00e4\u00e4ritelm\u00e4n sek\u00e4 paneu-tuu tarkemmin kahteen arvon teorian malliin ja niiden pohjalta tehtyihin tutki-muksiin mobiilipalveluissa.\r\nTutkimustuloksina todetaan, ett\u00e4 kuluttajan kokemalla arvolla voidaan m\u00e4\u00e4rit-t\u00e4\u00e4 kuluttajan k\u00e4ytt\u00e4ytymist\u00e4 tuotteen tai palvelun oston ja k\u00e4yt\u00f6n yhteydess\u00e4 sek\u00e4 arvon ominaisuuksia joita kuluttaja tuotteelta odottaa. Kuluttajan kokema arvo huomattiin olevan t\u00e4rke\u00e4 osa markkinoinnin- ja kuluttajantutkimusta sek\u00e4 toimivan mobiilipalveluiden kontekstissa. Keskeisimpin\u00e4 arvon teorioina pidet-tiin Shethin, Newmanin ja Grossin (1991) esitt\u00e4m\u00e4\u00e4 kuluttamisen arvojen teo-riamallia sek\u00e4 Holbrookin (1998) luomaa kuluttajan kokeman arvon typologiaa. Mobiilipalveluiden tutkimusten perusteella t\u00e4rkeimpin\u00e4 ominaisuuksina pidet-tiin hy\u00f6typohjaista, k\u00e4yt\u00e4nn\u00f6llist\u00e4, sosiaalista, nautinnollista ja emotionaalista arvoa. Kahdesta esitetyst\u00e4 dimensiomallista Shethin ym. (1991) mallia k\u00e4ytettiin kokonaisvaltaisemmin mobiilipalveluiden kontekstissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2013-04-11T13:26:39Z\nNo. of bitstreams: 1\nTuomas Lassila.pdf: 450627 bytes, checksum: dcab629d9888412ba9dfff34cc8ec113 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-04-11T13:26:39Z (GMT). No. of bitstreams: 1\nTuomas Lassila.pdf: 450627 bytes, checksum: dcab629d9888412ba9dfff34cc8ec113 (MD5)\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "arvo", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "arvon teoria", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajan kokema arvo", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiilipalvelu", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "dimensiomalli", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajan kokema arvo mobiilipalveluissa", "language": "fi", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201304111423", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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