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[{"key": "dc.contributor.author", "value": "Kiukkonen, Heli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-03-01T09:04:25Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-03-01T09:04:25Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1255016", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41006", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuskysymyksi\u00e4ni olivat: 1. Millaista urheilujournalismia Keskisuomalaisen lukijat\nhaluavat printti- ja verkkolehdelt\u00e4? 2. Millaisen tiedon yleis\u00f6 hankkii jo edellisen\u00e4 iltana verkosta tai muista s\u00e4hk\u00f6isist\u00e4 medioista \u2013 mit\u00e4 ei kannata laittaa lehteen? N\u00e4iden\nkysymysten \u00e4\u00e4reen minut johdatti urheilujournalismin modernisaatiokehitys, josta\nammattikunta ja yleis\u00f6 ajattelevat osittain eri tavoin.\n\nTiedonkeruuni l\u00e4ht\u00f6kohtana olivat Keskisuomalaisen viiden urheilutoimittajan\nteemahaastattelut, joiden avulla kartoitin nykytilannetta ja kokonaiskuvaa. P\u00e4\u00e4aineisto\nker\u00e4ttiin kolmella casel\u00e4ht\u00f6isell\u00e4 verkkokyselyll\u00e4, jotka toteutettiin Keskisuomalaisen\nk\u00e4ytt\u00e4m\u00e4n Research and Analysis of Media (RAM) -lukijapaneelin avulla.\n\nLukijatutkimuksessa selvisi, ett\u00e4 yleis\u00f6 kaipaa edelleen my\u00f6s vanhan polven tulos- ja\nselostuspainotteista urheilujournalismia. Journalistiset ihanteet ja yleis\u00f6n tarpeet ovat siis osin ristiriidassa kesken\u00e4\u00e4n. S\u00e4hk\u00f6isten ja painetun median v\u00e4lill\u00e4 eniten p\u00e4\u00e4llekk\u00e4isyytt\u00e4 koetaan olevan tulosuutisoinnissa. Loppupohdinnassa ehdotan, ett\u00e4 jatkossa\nKeskisuomalaisen urheilutoimituksen kannattaisi tarjota muun muassa hyvin harkittua\nultrapaikallista sis\u00e4lt\u00f6\u00e4, lis\u00e4\u00e4 juttuja nuorille ja naisille sek\u00e4 v\u00e4hemm\u00e4n tulosurheilua.\nLis\u00e4ksi koko urheilujournalistisen kent\u00e4n olisi syyt\u00e4 pohtia, olisiko aika jo kyps\u00e4\nurheilujournalismin \u201durheilun\u201d laajentamiselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Heli Kiukkonen (heermuti) on 2013-03-01 09:04:24.846659. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-03-01T09:04:25Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201303011285.pdf: 3758044 bytes, checksum: c019351c175348862b1bf741fa0a2e90 (MD5)\nlicense.html: 5039 bytes, checksum: 70b15ecc689abb0fdbea872ca71f288c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-03-01T09:04:25Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201303011285.pdf: 3758044 bytes, checksum: c019351c175348862b1bf741fa0a2e90 (MD5)\nlicense.html: 5039 bytes, checksum: 70b15ecc689abb0fdbea872ca71f288c (MD5)\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "161 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Keskisuomalainen (sanomalehti)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Aamu on aina askeleen j\u00e4ljess\u00e4 : lukijatutkimus Keskisuomalaisen urheilujournalismin modernisaatiosta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Lukijatutkimus Keskisuomalaisen urheilujournalismin modernisaatiosta", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201303011285", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Haastattelututkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-03-01T09:04:25Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilujournalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkojournalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yleis\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lukijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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