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[{"key": "dc.contributor.author", "value": "Penttinen, Elina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-02-14T11:04:25Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-02-14T11:04:25Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1253291", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/40941", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tavoitteena oli tarkastella j\u00e4\u00e4kiekon maailmanmestaruuskisojen 2012 Helsingin Sanomissa ajalla 2.1.\u201330.6.2012 saamaa mediajulkisuutta ja t\u00e4m\u00e4n julkisuuden piirteit\u00e4. Tavoitteena oli selvitt\u00e4\u00e4, kuinka paljon ja millaista julkisuutta kyseinen vuosittainen urheilutapahtuma valitussa mediassa sai. Lis\u00e4ksi haluttiin selvitt\u00e4\u00e4, miten eri Suomen joukkueen pelaajat nousivat teksteiss\u00e4 esille.\r\n\r\nTutkimuksen aiheeseen johdattavassa teoriaosuudessa kuvailtiin aluksi medioitumisen sek\u00e4 julkisuuden k\u00e4sitteit\u00e4 sek\u00e4 esiteltiin mediav\u00e4litteist\u00e4 julkisuuden ilmi\u00f6t\u00e4 agenda setting -teorian sek\u00e4 kehyst\u00e4misen k\u00e4sitteen kautta. Lis\u00e4ksi tarkasteltiin huippu-urheilun tuotteistuneisuutta, avattiin huippu-urheilun, median ja markkinoiden kiinte\u00e4\u00e4 suhdetta toisiinsa sek\u00e4 esiteltiin urheilumedian ja urheilutapahtumien erityispiirteit\u00e4. Tutkimusaineisto koostui 243:sta Helsingiss\u00e4 j\u00e4rjestett\u00e4vien j\u00e4\u00e4kiekon maailmanmestaruuskisoja k\u00e4sittelev\u00e4st\u00e4 lehtijutusta. Menetelmin\u00e4 ty\u00f6ss\u00e4 k\u00e4ytettiin sis\u00e4ll\u00f6n erittely\u00e4 ja sis\u00e4ll\u00f6nanalyysi\u00e4, joiden avulla aineisto analysoitiin ja luokiteltiin m\u00e4\u00e4r\u00e4llisesti ja laadullisesti.\r\n\r\nJ\u00e4\u00e4kiekon maailmanmestaruuskisojen saama mediajulkisuus sijoittui l\u00e4hinn\u00e4 aikaan juuri ennen turnausta sek\u00e4 aikaan varsinaisen turnauksen ollessa k\u00e4ynniss\u00e4. Aineistosta nousivat esille vahvasti Suomen n\u00e4k\u00f6kulma, Suomen joukkueen kokoamiseen liittyv\u00e4t tekstit, turnauksen kannalta t\u00e4rkeimpien otteluiden painottuminen, kritiikki tapahtuman p\u00e4\u00e4sylippujen hinnoittelua kohtaan ja k\u00e4yt\u00e4nn\u00f6n ohjeiden antaminen turnauksen seuraamiseen. Lis\u00e4ksi teksteiss\u00e4 pyrittiin v\u00e4litt\u00e4m\u00e4\u00e4n kisatunnelmaa sek\u00e4 kirjoitettiin viihteellisesti j\u00e4\u00e4kiekkoilijoitten yksityisel\u00e4m\u00e4st\u00e4. Suomen joukkueen pelaajista esille nousivat l\u00e4hinn\u00e4 jo etuk\u00e4teen ennen turnausta joukkueen t\u00e4hdiksi nostetut pelaajat. Poikkeuksellisesti paljon huomiota sai my\u00f6s er\u00e4s neloskent\u00e4n hy\u00f6kk\u00e4\u00e4j\u00e4 yhden ottelun tapahtumien vuoksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Elina Penttinen (elmapent) on 2013-02-14 11:04:24.487832. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-02-14T11:04:24Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201302141220.pdf: 1091402 bytes, checksum: b64e487bbc4e0492f511b5be7cbdaa9f (MD5)\r\nlicense.html: 5062 bytes, checksum: b77f455b6c63807eb528583582b0658b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-02-14T11:04:25Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201302141220.pdf: 1091402 bytes, checksum: b64e487bbc4e0492f511b5be7cbdaa9f (MD5)\r\nlicense.html: 5062 bytes, checksum: b77f455b6c63807eb528583582b0658b (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "101 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Helsingin Sanomat", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kultapoikia, pilkkuvirheit\u00e4 ja Suomi-teemaa : j\u00e4\u00e4kiekon maailmanmestaruuskisojen 2012 mediajulkisuus Helsingin Sanomissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "J\u00e4\u00e4kiekon maailmanmestaruuskisojen 2012 mediajulkisuus Helsingin Sanomissa", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201302141220", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": 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