Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market

Culture, branding and national identity in the era of globalization a study of beer brands in the Finnish market

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Bibliographic Details
Main Author: Hurley, William
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto, kulttuurienvälinen viestintä, Master's Degree Programme in Intercultural Communication, 3134
Format: Master's thesis
Language:eng
Published: 2013
Subjects:
Culture
Identity
Globalization
Branding
kulttuuri
identiteetti
globalisaatio
kansainvälistyminen
brändit
brändäys
Online Access: https://jyx.jyu.fi/handle/123456789/40726
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author Hurley, William
author2 Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto kulttuurienvälinen viestintä Master's Degree Programme in Intercultural Communication 3134
author_facet Hurley, William Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto kulttuurienvälinen viestintä Master's Degree Programme in Intercultural Communication 3134 Hurley, William
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spellingShingle Hurley, William Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market Culture Identity Globalization Branding kulttuuri identiteetti globalisaatio kansainvälistyminen brändit brändäys
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title Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market
title_full Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market
title_fullStr Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market
title_full_unstemmed Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market
title_short Culture, branding and national identity in the era of globalization
title_sort culture branding and national identity in the era of globalization a study of beer brands in the finnish market
title_sub a study of beer brands in the Finnish market
title_txtP Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market
topic Culture Identity Globalization Branding kulttuuri identiteetti globalisaatio kansainvälistyminen brändit brändäys
topic_facet Branding Culture Globalization Identity brändit brändäys globalisaatio identiteetti kansainvälistyminen kulttuuri
url https://jyx.jyu.fi/handle/123456789/40726 http://www.urn.fi/URN:NBN:fi:jyu-201301211091
work_keys_str_mv AT hurleywilliam culturebrandingandnationalidentityintheeraofglobalizationastudyofbeerbrandsinthefi

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